🦅 [ perspective ix ]

🏦Challenger Banks in the UK Banking is an unbearably dry topic, except in the UK, where the traditional incumbents are stuck in a pitched battle for survival with a swathe of new app-only “challenger banks.” Without a doubt, the most famous of these is #Monzo. Data from Apptopia paints a rosy picture of the company’s growth, with monthly downloads of the company’s flagship app growing 211% in 12 months and 347% since January 2018. 🚀@PerspectiveIX via Apptopia.

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📱the Evolution of Video As the definition of #TV becomes increasingly fluid, #mobile has opened additional opportunities to provide viewers with high-quality content—where they want it, when they want it and how they want it. As of August 2018, mobile phones have become the dominant device for watching online video, surpassing computers and other internet-connected devices. 2019 is shaping up to be an inflection point for video. It is forecasted that mobile will surpass traditional TV entirely as the medium attracting the most entertainment minutes in the US. 🚀@PerspectiveIX via Snap.

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📱The Old Tech Giants Do NOT Control the Next Generation According to VertoAnalytics, among teens, #Snapchat is the top social service, and #Facebook is number five (among adults, these stats are almost the opposite). Mobile apps and all-inclusive services/platforms have a significant impact on everyone: An equal number of monthly users watch videos on the Facebook App and on the YouTube app (however, only 21% of total Facebook mobile app time is about video usage versus 84% for #YouTube). 🚀@PerspectiveIX via VertoAnalytics. 👻 Add us on Snapchat and don't miss out: perspectiveix

📱Top Social Media Apps in the U.S. for Q1 2019 by Downloads The most downloaded #SocialMedia app in the 🇺🇸 for Q1 2019 was #TikTok with nearly 13.5 million installs, up 184% over 1Q18. The full top 10 ranking of Social Media apps in the U.S. by downloads for Q1 2019 is above. #Instagram was the second most installed Social Media app in the U.S. last year with more than 10 million downloads. #Facebook, #Snapchat, and #Pinterest comprised the remainder of the top five most installed apps in the category. 🚀@PerspectiveIX via SensorTower.

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😍What Motivates You? 🚀@PerspectiveIX via MrLovenstein.

​​🤫The Rise of Dark Social There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently. Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever. Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails. Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services. 🚀@PerspectiveIX via GlobalWebIndex.

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