🦅 [ perspective ix ]

📊 Gen Z is Still on Facebook Think you cannot target #GenZ on #Facebook? Think again! Socialbakers' data shows that this generation is giving brands as much love as #Millennials! 🚀@PerspectiveIX via Socialbakers.

🌔🚶‍♂️😼 🤯@TiikkTok

📱 Top App Categories Worldwide for Q4 2018 by Downloads - Google Play Games was also the top category worldwide on #Google Play in Q4 2018 with more than 7.25 billion installs, followed by Tools, Entertainment, Communication, and Social. Games saw modest growth on #GooglePlay in Q4, with installs increasing 3 percent year-over-year. The Social category grew 53 percent year-over-year, surpassing Photography to take the No. 5 spot. This change was driven by enormous growth of social media apps in India, specifically #TikTok, along with two other ByteDance-owned apps, Helo and Vigo Video. #Android Read more on SensorTower. 🚀@PerspectiveIX

📱 Top App Categories Worldwide for Q4 2018 by Downloads - App Store The top #AppStore category worldwide by downloads in Q4 2018 was Games with 2.09 billion installs for the quarter. Despite passing the two billion mark, the category saw downloads decrease 1.3 percent year-over-year from 2.11 billion in 4Q17. #iOS Read more on SensorTower. 🚀@PerspectiveIX

🚰Oh, Well! Have a great day! 🚀@PerspectiveIX

📈Instagram Stories & Ad Spend #Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on #Facebook’s properties, doubled in just a year, from 9.1% in Q4 2017. A significant driver behind Instagram’s continued growth is the Stories format. Marin reports that for its clients, Stories accounted for about one-third (34%) of the ad spend on Instagram in Q4 2018 – a more than 10-fold increase in share when compared to the year-earlier period. Read more on MarketingCharts. 🚀@PerspectiveIX

🤯Top 15 BEST global brands ranking for the last 19 years... Watch big name tech companies take-over at the end! Keep an eye on #Apple, #Google, and #Nokia... Interbrand via Matt Navarra. 🚀@PerspectiveIX

📺Who's watching? #Netflix 🚀@PerspectiveIX via reddit/u/ethanrofe.

💰Amazon Challenges Ad Duopoly According to a new eMarketer report, digital ad spending in the United States will exceed traditional media spending, e.g. TV, print and radio ads, for the first this year. Boosted by the ongoing mobile #advertising boom, digital ad spending is expected to grow 19 percent to $129 billion in 2019. While the digital ad market is still dominated by #Google and #Facebook, who account for roughly 60 percent of total spending, a third company is challenging the de-facto duopoly of the world’s largest search and social media companies. Online retail behemoth #Amazon has quietly built a billion-dollar ad business which is growing at a rate of 50 percent per year. 🚀@PerspectiveIX via Statista.

👏Value Yourself #TweetOfTheDay 🚀@PerspectiveIX

🐦Brand Tweet Length Distribution On avg, only 12% of tweets are longer than 140 characters, with 1% hitting the 280-character limit. (Twitter's data, 2018) Brands are less brief: 39% of brand tweets are longer than 140 characters, with 6.6% of tweets containing 245-280 characters. (Socialbakers data, 2018) 🚀@PerspectiveIX via Socialbakers.

📊Top App Publishers Worldwide for Q4 2018 by Downloads The top mobile app publisher worldwide by downloads for Q4 2018 was #Facebook with more than 800 million new installs during the quarter. Read more on SensorTower. 🚀@PerspectiveIX