🦅 [ perspective ix ]

🗳Do you prefer getting notifications for new posts or not? 🚀@PerspectiveIX

📰#iXDailyBrief STAT ⚡️ People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook). 85 billion hours is a lot of time. It's 3.5 billion days, or over nine million years -- 9,582,650 years, to be exact. And it's 11.425 hours for every human being on the planet. (Source: Apptopia) INSIGHT 🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2woglF9 OTHER NEWS 🏛 Why Facebook needs a Supreme Court for content moderation: https://t.me/iXNews/31828 📺 Lifestyle publisher Stylist quits IGTV in favor of Apple News: https://t.me/iXNews/31818 🍕 Google created a fake pizza brand to test out creative strategies for YouTube ads: https://t.me/iXNews/31811 🎮 Amazon is ending its 20 percent Prime discount on video game preorders: https://t.me/iXNews/31803 🇻🇪 Venezuela ties its currency to a state-run cryptocoin: https://t.me/iXNews/31799 🚗 Tesla challenger Lucid Motors also in talks with Saudi Arabia for reported $1 billion funding: https://t.me/iXNews/31788 — Have you heard about Pulse? Check it out: https://prs.pctvix.co/2wj5dt3 Ben, @iXNews 🚀@PerspectiveIX

​​👀Sitting at the Intersection of Advertising, Digital, and TV Verto research on UK audiences demonstrates the impact that incremental reach has upon viewers across different device types. 🚀@PerspectiveIX 📖 via VertoAnalytics: https://prs.pctvix.co/2weW6JK

😂Get an ultra-wide screen they said, it'll be great they said... 🚀@PerspectiveIX

📰#iXDailyBrief STAT ⚡️ New research suggests that six second linear television ads can generate good levels of engagement. In this research, despite six second ads accounting for just 3%, they actually drove 6% of attention. Interestingly, six second ads generated more attention per second than 15 or 30 second ads. They also yielded higher attention per second among all age groups, with adults aged 35 and over paying slightly better attention to six second ads than younger consumers. (Source: Advertising Research Foundation (ARF)) INSIGHT 🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2Mym4Cj OTHER NEWS ⏯ Netflix sets the record straight over plans to introduce ads: https://prs.pctvix.co/2MIgQ6O 🎰 Apple cracks down on gambling apps in China: https://t.me/iXNews/31756 🐦 Jack Dorsey admits Twitter hasn’t ‘figured out’ approach to fake news: https://t.me/iXNews/31739 🗣 A university is outfitting living spaces with thousands of Echo Dots: https://t.me/iXNews/31735 👨‍👩‍👦‍👦 LinkedIn set to launch redesigned Groups platform by end of August: https://prs.pctvix.co/2nTpxgK — "Success is to wake up each morning and consciously decide that today will be the best day of your life." ― Ken Poirot Happy Monday! Ben, @iXNews 🚀@PerspectiveIX

​​👻Snapchat Users Most Open to Influencer Marketing Almost 4 in 10 #Snapchat users say they discover brands via celebrity endorsements, online posts from expert bloggers or through vlogs. #YouTube may have once been the home for vloggers, and key in initial stages of influencer marketing, but here it falls at the bottom of the list alongside #Facebook. 🚀@PerspectiveIX 📖 via GWI: https://prs.pctvix.co/2wfg3Ab

​​💸Global Ad Spend (in billion US$) #Facebook is responsible for almost an entire #SocialMedia ad spend! - Global ad spend: $511B - Global digital ad spend: $242B - Global social media ad spend: $44B - Facebook's ad revenue: $40B via SocialBakers. 🚀@PerspectiveIX 🤔https://prs.pctvix.co/2MSb8wf

😻Extremely Satisfying Straight pole through a curved hole... #SundayFunday! 🚀@PerspectiveIX

😍The Coolest Jet Ski! The Flyride is a personal watercraft with powerful jet propulsion that allows it to lift and become a 'hydroflyer.' 🚀@PerspectiveIX

​​👋 Hey iX people! We need you help. And also, we want to help you. We rarely post ads because we value your time. And we will continue to do so as our goal is to inform & educate. Therefore, we have created a comprehensive guide to help you start Creating Your Digital Marketing Plan to engage with your audience and find new customers online. 💸 You can support us by buying us a coffee for it (or three!), or 🆓 You can download it for FREE using the code 'iXFriends' - no judgement. Download link: 📕prs.pctvix.co/2yVgsML Our Gift to You 🎁 If you're one of the first 100 people to support us by buying this guide, in addition to our eternal gratitude, you will have a chance to receive $20 cash and a special mystery prize. The choice is yours! Thank you so much for being an iX Friend 🙏 Ben, 🚀@PerspectiveIX

​​💩Social Media Users Notice Spam Increase With ongoing discussions about #SocialMedia’s role in the spread of fake news and hate speech, user awareness about the responsibility of tech giants to manage these problems also rise. Even though #Facebook & #Twitter recently introduced steps to keep their platforms clean, 47% of respondents of a survey conducted by Hubspot perceived their social media feeds to be more spam-loaded in recent months. This might be due to Facebook’s definition of spam which reads a bit vaguely and does not include for instance fake news. However, 79% of all internet users polled agree that fake news counts as spam. 🚀@PerspectiveIX ❓ Do you count fake news as spam?

😁Someone is improving Facebook's ads in London 🚀@PerspectiveIX via Protest Stencil: twitter.com/protestencil