Post #1123

​​By comparing each brand’s #SocialMedia engagements in the two-minute period after the start of a #TV ad to the brand’s average social media engagement rate, 4C calculates the TV Social Lift Impact. Ultimately this is a measure of how much more likely a consumer is to engage with the brand on social media after seeing its TV ad. 🚀@PerspectiveIX 🌀 ⁣http://prs.pctvix.co/TelegramIX