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📣Heavy Social Media Users Most Receptive to Influencers According to GWI, the effectiveness of influencer marketing varies with how long people spend on social media. The trend in the chart is clear to see: the heaviest #SocialMedia users are the most likely to be discovering new brands via celebrities endorsements, vlogs and expert bloggers. 🚀@PerspectiveIX 📖 via GWI: prs.pctvix.co/2LbD2GR