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🐻Watching out for bear traps BuzzFeed made a big splash with its story yesterday that Mark Zuckerberg called a valued customer to congratulate him on his success. Yes, he called Donald Trump after his 2016 election win. Indeed, Facebook apparently views the Trump campaign as one of its best customers. The story highlights an important point; many people increasingly want companies to take a moral stance – to be more ‘human’ and less impartial. And when it comes to the Trump presidency, with all the stories of Russian collusion, the poor treatment of immigrant children and all the rest, well – it’s hard not to take a stance. You’re either against Trump, or you wholeheartedly endorse him, in many people’s eyes. In real life though, Facebook is like any big corporation. It has to 'cosy up’ to whoever is in office to make sure it is in the best position to make money for its shareholders. The big difference is, unlike 'Big Oil’ or 'Big Health,’ Facebook has the power to make or break a president by directly influencing the electorate. If Facebook did take a clear anti-Trump stance, it would likely trigger a political storm of right-wingers calling for it to be broken up to limit its power. So, you can understand why Zuckerberg treads so carefully and appears so morally bankrupt. His Holocaust denial misstep this week was an example of him focusing all his attention on treading so carefully that he missed where he was going and put his foot straight into a bear trap. He’ll have to hope that staying neutral on the Trump presidency doesn’t turn out to be the biggest, most painful bear trap of all. Read more in today's Big Revolution: prs.pctvix.co/2zWgioT Martin Bryant, 🚀@PerspectiveIX