@addisstandardeng · Post #21396 · 13.02.2026 г., 13:35
#Kenya Unveils New Model to Turn #Embassies into Deal-Making Hubs Kenya has introduced a new digital trade model for economic diplomacy through the launch of BiasharaLink and Deal House in Ethiopia. In a press statement on February 12, Prime Cabinet Secretary and Cabinet Secretary for the Ministry of Foreign Affairs, Musalia Mudavadi, stated that the new digital platforms were developed by Real Sources Africa to help embassies serve as active trade hubs that originate, verify, and execute cross-border deals. The new trading models are developed by Real Sources Africa, Kenya’s designated trading company for the African Continental Free Trade Area (AfCFTA). According to Mudavadi, BiasharaLink is designed to enable diplomatic missions, exporters, investors, and market actors to formally capture, structure, and track trade and investment opportunities aligned with the priorities of the AfCFTA. https://thekenyatimes.com/business/money-markets/kenya-unveils-new-model-of-economic-diplomacy-in-ethiopia/
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