Post #111

Most freelancers don’t have a job problem; they have a proposal problem. They write long, generic messages. They copy-paste the same cover letter for every job. They still start their cover letters with: “I am excited to apply for the position of…” They forget this simple truth: You're talking to a human. Your proposal is your first impression. If it doesn't speak to the client’s exact pain point, it gets ignored especially on Upwork, where the client only sees the first few lines of your cover letter as a preview but will have to click on "See More" to read the rest of your proposal. Now you have to make those first few lines captivating enough to make the client want to see more.