Post #1372

​​📱Facebook vs. Snapchat Which one is the most popular among Millennials? ❗️ Social Media Savvy #Millennials: the top 20% of all Millennial #SocialMedia and communications users (in the U.S., ages 18-35), based on the amount of time they spend per month with social media and communication brands. Stickiness is how Verto measures user engagement with a particular digital property, by comparing daily users to monthly users. Our analysis of the stickiest social media and communications brands among Social Media Savvy Millennials shows which social media platforms this subset of Millennials use on a regular (even daily) basis. Among Social Media Savvy Millennials, the stickiest social media platforms are still dominated by Facebook-owned properties: Facebook (90% stickiness rating) and Facebook Messenger (61% stickiness rating). And while Snapchat earns a 60% stickiness rating, its user numbers still lag well behind those of Instagram (55% stickiness rating). 🚀@PerspectiveIX ☕️prs.pctvix.co/2M8AAOb