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⛔️The Marketing Disconnect There is a significant disconnect between what marketers post to #SocialMedia and what consumers want brands to post, according to recent research from Sprout Social. Based on data from a survey conducted in April and May 2018 among 1,253 consumers and 2,060 social media marketers, this report shows that what consumers value the most is discounts/sales posts (72% say so) and posts that showcase new products/services (60%). But marketers say the types of social content they share most are posts that teach something (61% say so) and posts that tell a story (58%). 🚀@PerspectiveIX 📖 via MarketingProfs: prs.pctvix.co/2me0G6C ⬇️ Download the full report: prs.pctvix.co/2m9JEGB