Post #1485

📰#iXDailyBrief STAT ⚡️ New research suggests that six second linear television ads can generate good levels of engagement. In this research, despite six second ads accounting for just 3%, they actually drove 6% of attention. Interestingly, six second ads generated more attention per second than 15 or 30 second ads. They also yielded higher attention per second among all age groups, with adults aged 35 and over paying slightly better attention to six second ads than younger consumers. (Source: Advertising Research Foundation (ARF)) INSIGHT 🧠 Today #BigThought by Martin Bryant: https://prs.pctvix.co/2Mym4Cj OTHER NEWS ⏯ Netflix sets the record straight over plans to introduce ads: https://prs.pctvix.co/2MIgQ6O 🎰 Apple cracks down on gambling apps in China: https://t.me/iXNews/31756 🐦 Jack Dorsey admits Twitter hasn’t ‘figured out’ approach to fake news: https://t.me/iXNews/31739 🗣 A university is outfitting living spaces with thousands of Echo Dots: https://t.me/iXNews/31735 👨‍👩‍👦‍👦 LinkedIn set to launch redesigned Groups platform by end of August: https://prs.pctvix.co/2nTpxgK — "Success is to wake up each morning and consciously decide that today will be the best day of your life." ― Ken Poirot Happy Monday! Ben, @iXNews 🚀@PerspectiveIX