Post #1527

​​📽Pay to Play: A Look at the Motivations Behind Spending Money on Video Content While there is a lot to watch on TV for free, consumers won't settle if they don't find something they are really interested in. Meaning, they easily open their wallets for streaming and downloadable content, and to buy physical disks, like DVDs and Blu-Rays. - But who's paying? And why? According to Nielsen, 51% of people in the US ages 13+ reported buying a physical video in the past year, and 42% purchased digital videos. 📀 Motivations for Purchasing Physical Videos: - 51% DVD/Blu-ray device ownership - 40% Enjoy adding to collection - 33% Doesn't require internet connection - 27% Bonus features ⬇️ Reasons for Purchasing Digital Long-form Videos: - 49% More convenient - 42% Ability to watch across different devices - 40% Video quality is better 🚀@PerspectiveIX via Nielsen. ❓Which one do you prefer?