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👀Attention Spans: More Selective, Not Shorter Prezi’s State of Attention report suggests that our attention spans are becoming more selective, not shorter, highlighting the importance of relevant and personalised content marketing. A survey of 2,008 full time office workers, found that attention spans have actually increased. Six out of ten respondents say they can give a piece of content their undivided attention without getting distracted, more than they could one year ago. Meanwhile, 42% say they’ve become more selective about the content they consume. 🚀@PerspectiveIX via Econsultancy. ⬇️Download Prezi's Free Report.