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🛍The Top 5 Most Popular Categories Purchased Online A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still outweighs the share (22%) that buy them more in-store, according to a Nielsen study. 🚀@PerspectiveIX via MarketingCharts. ❓Have you purchased anything online during last 30 days?