Post #1773

​​🛫Discovering Holiday Destinations There’s no shortage of user-generated content (UGC) on #SocialMedia that keeps friends and family updated and allows users to save a snapshot of their experiences; two thirds post about their holiday on social media, with 4 in 10 posting while on the holiday. This has a huge impact on vacationers’ decisions. Consumers are actually more likely to discover #travel destinations through content their peers share on social media – whether that’s photos/videos (37%) or recommendations (32%) – than branded travel ads (24%). BONUS: a super-cool website to inspire you! Escape: Travel inspiration by price from your city:http://rev.vu/bJmrdm 🚀@PerspectiveIX via GlobalWebIndex.