Post #33

Short-Term Analysis: Korzinka GO: • Increased Order Volume: The integration with Yandex GO can significantly boost Korzinka GO's order volume due to the larger audience on the Yandex platform. • Brand Recognition: This partnership enhances Korzinka GO's brand visibility, leveraging Yandex GO's established online market presence. • Rapid Scaling: Access to Yandex GO's extensive user base offers a rapid scaling opportunity for Korzinka GO. Yandex GO: • Strategic Partnership: Collaborating with Korzinka GO, a major player in the Uzbek market, provides Yandex GO with a competitive edge over other delivery services, including Express 24 and Uzum Tezkor. • Increased Revenue Streams: This partnership can generate additional revenue for Yandex GO through expanded service offerings. • Enhanced User Value: By integrating Korzinka GO, Yandex GO enriches its value proposition to users, potentially increasing user retention and satisfaction. Long-Term: Korzinka GO: • User Habituation to Yandex GO: There's a risk that customers might habitually turn to Yandex GO for grocery and food delivery needs, potentially sidelining Korzinka GO in the long run. • Competitive Marketplace: As Yandex GO adds more grocery merchants including Baraka market, Havas and Makro, and directl/indirect competitors, direct suppliers of Korzinka , Korzinka GO could face stiff competition, possibly leading to a reduction in its order volume. Yandex GO: • Market Domination: In the long term, Yandex GO could emerge as the dominant player in the market, given its expanding ecosystem and the integration of various services. Personal thoughs • Considering Korzinka infrastructure in the country, more than 100 supermarkets, I think it would be much better to leverage Korzinka's infrastructure, Brand and resources, then going with Yandex, since it is much bigger then Yandex in Uzbekistan. To my humble opinion: Short term: both wins; Long term: Yandex wins #korzinka#yandex#strategy