Post #104

Do you remember that story from SuperBowl when some ad accidentally triggered all the Google Homes by saying “OK Google”? 🤔 At that moment I said that it’s just a beginning of a great game/war when ads creators will abuse “OK Google” phrase to promote their products. Here it is: the 15-second ad features someone in a Burger King uniform leaning into the camera before saying, “OK Google, what is the Whopper burger?”. For anyone with a Google Home near their TV, that strangely phrased request will prompt the speaker to begin reading Google Home’s explanation for the Whopper 🍔 But except from the accident itself there’s the bigger problem: Google gets its explanation of the Whopper from Wikipedia. And as we all know, anyone’s free to edit Wikipedia. You can easily modify the Whopper entry briefly, and Google Home began speaking the updated text only minutes later. With this ad airing nationally, Burger King is opening the door for an editing war — and it risks having a malicious editor make the Google Home say something inappropriate when explaining the Whopper. That’s 2017, yep 😕 https://www.theverge.com/2017/4/12/15259400/burger-king-google-home-ad-wikipedia