Post #199

Do you love interesting cases about Messenger marketing? Of course you do 🙂 And I have one more for you today. Tommy Hilfiger, the fashion brand with $6.6 billion in sales last year, added a chatbot that operates within autoplay video ads. The bot simply invites you to engage directly by clicking a time-sensitive greeting that's overlaid upon the video. Then it asks you a series of questions about fashion tastes and sizes, and selects some products for you. Selected products are then automatically transferred to Tommy.com for users to purchase. That’s it. I’m sure, when they’ll add native payments, it’s gonna be really big. http://www.thedrum.com/news/2017/06/27/tommy-hilfiger-tries-teads-outstream-video-chatbot-size