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When we were launching our first chatbot project I was building the whole system from scratch manually. I was coding about 12 hours a day. Our only competitors were doing the very same thing using Chatfuel. "They won't be able to scale. If they need to add some custom functionality - they're dead" - I thought. That project hasn't worked out. Our competitor's product is still alive and acquiring top clients. You don't always need a custom solution, you can start from using bot building platforms to build the prototype or MVP. Here is the list of about 50 bot building platforms with the detailed comparison. Here you go: https://goo.gl/Z4SXuo