Post #32

When we’ve been working on our “bots for celebrities” product called Virtz, our users were in love with it, the average session was quite long (7 minutes), but we faced one big issue - users were trying it once or twice, and then forgetting about it. We did try to implement different retention features like ability to subscribe to notification about celebrity new Instagram post or Youtube video, but people were furious when we sent them messages and blocked our bot. So, we definitely made a huge mistake in conversation design and fucked up our retention rate. The article below is a similar story (but with the happy-end) from the team behind Meekan, a Slack bot for scheduling. There you can find out their steps to get from 0.5% to 60% retention rate. https://goo.gl/ZEiaaq