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Facebook chatbots are exploding, and for good reason. They enable you to create sophisticated interactive messages that engage your audience where they hang out. Messenger Marketing is so very new, many companies are a little uncertain about the best way to send out messages. Should they just duplicate what they’re doing on email? Should they send lots of promotional messages? Or avoid promotional messages? Here is a great and very comprehensive article about different best practices for sending broadcasts through Facebook Messenger from Manychat team. Must read for sure! https://blog.manychat.com/how-to-send-facebook-messenger-broadcasts/