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Popular voice assistants like Amazon Alexa and Google Assistant have a major drawback: they can only be connected to a single user account at a time. It’s a big problem, just imagine that you can’t prevent your children from streaming audio and video content that may not be age-appropriate. Also, all searches and recommendations through their interactions will be tied to your account and later you can start to receive some Peppa Pig ads after your children searching for a new episode 🐷 But it looks like Amazon is inching closer to a solution because since 2015, it has been working on Voice ID, a way to distinguish between Alexa users’ voices and correctly identify which member of a household is issuing commands. To achieve this, Alexa will attempt to match the voice it hears with a sample called a ‘voice print’. The feature could potentially make it easier to switch between users’ profiles on the fly and also to set certain functions – like placing orders on Amazon or running home appliances – to require authorization from a specific user. It’s likely that this feature will gain a huge advantage in the game, as they’ll not only be able to promise more convenience, but also enhanced privacy controls for things like banking, as well as more personalized responses. https://goo.gl/OfVK9P