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Lately, Zara has been particularly impressive, to the point where calling it just another fast-fashion brand feels wrong. There’s Evan Mock and Fei Fei Sun in their campaign, a collaboration with Kate Moss, and remember Lisa Papadime? She shot for Vogue and now Zara’s project seamlessly fits the brand’s aesthetic across social media. We’re still just watching, saving posts, and hoping for good news — but as they say, keep hoping. FirstPass