Post #3069

Late-night thoughts on this summer’s hottest trend: Vichy check. This season, the print is back, bringing vintage charm and French elegance. Named after the French spa town Vichy, where it was produced in the 19th century, the pattern originally came from Southeast Asia. For years, it was tied to tablecloths and aprons—until 1959, when Brigitte Bardot wore a pink Vichy dress to her wedding, turning it into a fashion icon. Now, brands like Emilia Wickstead and Burberry are reimagining it. It’s part of a broader romantic trend: retro vibes, soft girl aesthetics, “Victorian summer,” and—yes—gingham. We see it everywhere, and we’re inspired. Spotted it? Let us know. #trends@frontroww#fashion@frontroww#vichy FirstPass