Post #12

Should a PR Specialist be a Marketer? ◽️Yes ◽️No ◽️Don't know Not a day without smart thoughts. Today we would like to debate about PR specialist role in communications. Sales are a logical result of PR activities. Why else would businesses need PR? Only PR does not necessarily sells something tangible. For example, a PR specialist working for a charity foundation sells the opportunity to feel useful to the society, generous, and empathetic. An in-house PR manager sells the product to end users and the company itself to its partners. A PR person in a theater makes patrons feel important and gives them a sense of belonging to the world of art and culture. Our CEO, Alex Likhtman prepared very useful material about how PR influences on sales and the main mistakes in PR Let's discuss!