Post #9

Hello friends! Each day is a good day, if you can learn something useful. So today we are here to make your Monday good :) To measure or not to measure? Alexander Likhtman, CEO of ITCOMMS reflected on this question Modern communicators have the tools and understanding of how they can be used to achieve goals and measure results. Traditional PR has been replaced with integrated communications and a pool of PESO channels in the digital space. All PESO channels are equally important and help to achieve the necessary results, while shared content helps to measure strategy results We need metrics to see whether our business and communications change. They may be relative rather than absolute, but we still need them if we want to move meaningfully toward our business goals through PR. So our point of view - measure of course! A PR managers should understand how their activities may affect company profits. Maintaining that PR has no effect on profits is harmful. "If a marketer or a PR specialist say they have been working in the industry for 20 years and that PR cannot be measured, and they use this argument in discussions, you should fire them or choose another candidate, because it means that this person does not understand what needs to benefit the company now or in a year, and why it should be done a certain way and not another." Severe? But true Here you can learn more about measurements and metrics. And do not forget to follow us :)