Post #2235

Robinhood is turning into a full-stack financial machine. Revenue mix tells the story: transaction fees still dominate, but net interest is now a massive chunk – peaked ~50% in 2023, still ~34%. And the numbers confirm it: 324B assets (+70% YoY), $68B net deposits, 8 straight quarters of inflows. That’s primary account behavior. What I find most interesting is the shift: • Trading = acquisition • Deposits + subscriptions = retention + monetization Direct deposits >50% adoption early is huge. That’s how you lock users in.