Post #1629

🤳Instagram & the Fortune 500 Almost two-thirds (63%) of Fortune 500 companies are now actively using #Instagram, marking the 6th consecutive year of increases in the platform’s use by these companies, according to the latest annual analysis of Fortune 500 corporate #SocialMedia usage from the University of Massachusetts Dartmouth Center for Marketing Research. This is up from 53% last year, 45% in 2016, 30% in 2015 and 20% in 2014, per the report. #LinkedIn continues to be the most popular social platform for Fortune 500 companies, with virtually all (98%) using the platform this year, consistent with last year’s report. #Twitter (91%) and #Facebook (89%) are also widely used by the Fortune 500. Each saw an incremental increase in usage, from 88% and 85%, respectively, last year. 🚀@PerspectiveIX via MarketingCharts. ❓Do you use Instagram?