🦅 [ perspective ix ]

Social Platforms: they all look the same now The fact that all #SocialMedia platforms are starting to look the same points at the idea of some platforms are just features unless they evolve. For example, #Snapchat had to evolve from being a platform for ‘Stories’ to a camera/AR platform, otherwise, it had no chance against #Facebook & #Instagram Stories attack. Now, #Clubhouse has the same problem. It has turned into a feature that other platforms are just adding to their products — yes, you can call it copying too. 🦅@perspectiveix via Kaya Yurieff/The Information. 🔗https://bio.link/perspectiveix

⏱60 Seconds on the Internet in 2021 According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online. 🦅@perspectiveix via Statista. 🔗https://bio.link/perspectiveix

🌐Internet is just a fad— Daily Mail (5th December 2000) and then #Email is just a fad... #Facebook is just a fad... #Instagram is just a fad... #TikTok is just a fad... Is #Clubhouse another fad? 🐦source. 🦅@PerspectiveIX

​​🗞News Use Across Social Media Platforms in 2020 As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey. Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults. Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%). These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube. Read more on Pew Research Center. 🦅@perspectiveix

📱Worldwide Leaders in 2020 1️⃣#TikTok 850m 2️⃣#WhatsApp 600m 3️⃣#Facebook 540m 4️⃣#Instagram 503m 5️⃣#Zoom 477m See which apps were the top performers in their respective categories in 🌎🌍🌏 & 🇺🇸 Featured in today's issue of Pulse — Read more (and subscribe if you want) here: https://prs.pctvix.co/3bo75qn 🦅@perspectiveix

​​🔝World’s 10 Most Valuable Brands in 2020 For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrand’s latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year. Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70). Other fast-risers this year include: - #Netflix: +41% to $12.7 billion (#41); - #Adobe: +41% to $18.2 billion (#27); - #PayPal: +38% to $10.5 billion (#60); - #Apple: +38% to $323 billion (#1); and - #Salesforce: +34% to $10.8 billion (#58). This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers. The remaining three new entrants are: - #Tesla (#40; $12.8 billion); - #JohnnieWalker (#98; $4.6 billion); and - #Zoom (#100; $4.5 billion) Download the full report here. 🦅@perspectiveix

Telegram's blockchain is dead, social networks are launching new features, and PS5 release is... Tech, Media, and Business News Headlines — Day 11 👉#Telegram shuts down its cryptocurrency operation — no more TON or Gram (link) 👉#Twitter makes it easier to see quote retweets on #iOS (link) 👉#Twitter says staff can continue working from home even after the pandemic passes (link) 👉#PlayStation 5 still on track for holiday 2020 release (link) 👉#Instagram adds bulk comment deletion & control for who can mention or tag you on iOS; also testing comment pinning (link) 👉#Google tests iMessage-like emoji reactions for RCS Messages (link) 👉#LinkedIn adds polls and live video-based events tools (link) 👉 Programmer hacked the #India's mandatory contact tracing app so that he always appear safe (link) 📰@iXDaily by @PerspectiveIX 💌Weekly Newsletter.

📱Top Apps Worldwide for April 2020by Downloads #Zoom was the most downloaded non-game app worldwide for April 2020 with close to 131 million installs, a 60x growth from April 2019. The countries with the most installs of the app during this period were India 🇮🇳 at 18.2% of its total downloads and the United States 🇺🇸 at 14.3%. #TikTok was the second most installed non-game app worldwide last month with more than 107 million installs, a 2.5x increase from April 2019. The countries with the largest number of TikTok installs were India 🇮🇳 at approximately 22%, followed by the U.S. 🇺🇸 at 9.4%. #Facebook, #WhatsApp, and #Instagram rounded out the top five most installed non-game apps worldwide for the month. 🦅@PerspectiveIX via SensorTower. 💌 Pulse: A tech, media, and business focused weekly newsletter — every Sunday. Subscribe Now.

📈TikTok’s US Adult Users Double Year-Over-Year Here are Age & Income Breakdowns #TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019. Read more on MarketingCharts. 🦅@perspectiveix

📱TikTok is the 3rd Favourite Social Platform Among US Teens When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player – #TikTok – has made its way onto the scene and is quickly becoming a favourite with teens. Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed. #Facebook#Twitter 🦅@perspectiveix via MarketingCharts. 👻add me on snapchat and also 📺watch the best of TikTok on Instagram!

❤️Ranking of Brand Intimacy During the Coronavirus Pandemic #Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place. 🗳Related Poll. #Facebook#Instagram#Pandora#Snapchat#Twitter#Airbnb#Uber 🦅@perspectiveix via Pulse.

📊TikTok is Making a Splash with the Youth #Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth. New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017. 🦅@PerspectiveIX via MarketingCharts.