Instagram запустил у себя ТикТок (назвал его Reels) и так же агрессивно, как ВК, впаривает пользователям: у некоторых уже заменилась самая главная кнопка — создание нового поста — на иконку Reels.
Но здесь у меня меньше бомбит, чем от действий ВК. Во-первых, в инстаграме короткие видеоролики выглядят уместно. Они здесь и раньше были в основной ленте, просто теперь фактически то же самое в новом интерфейсе. «Соцсеть» с самого своего основания сконцентрирована на коротком жвачкоподобном контенте без вдумчивости. Во-вторых, инстаграм уже давно был, прямо скажем, не самым внимательным к пользователю сервисом. Некоторые люди ведут его вопреки, потому что там массовая аудитория (менее взыскательная), но плюются от неудобства и бестолковых ограничений. А кто мог терпеть всё, что там делалось, стерпит и кнопку.
Куда показательнее другой момент: корпорации-монополисты могут позволить себе делать ну практически что угодно. И если в экономике монополию стараются пресекать специальными законами, но монополии различных сервисов и соцсетей живут себе спокойно. Причём, при наличии социального графа такие монополии очень прочны: вы можете вместо айфона купить себе андроид сегодня же, и ваших друзей это затронет слабо, но переехать из какого-нибудь Фейсбука в ВК так просто не выйдет. Именно поэтому мы видим ситуации, когда самым популярным становится сервис, уступающий конкурентам вообще по всем показателям, и на порядок менее удобный (например WhatsApp и Telegram).
И поэтому, в числе прочего, крупные игроки строят экосистемы и пытаются создать внутри себя копии популярных решений конкурентов. Если привязать пользователя и сделать процесс ухода для него сложным и некомфортным, то потом можно ему хоть рекламой всё забивать, хоть кнопки менять, хоть глупые функции добавлять в главное меню — никуда он уже не денется, скушает за милую душу.
В антиутопическом будущем по такому же принципу корпорации будут вшивать людям лишние предметы в тело, а те вместо отказа от услуг станут придумывать способы, как с этими предметами жить наиболее эффективно. Ещё и курсы откроют по обучению: «Раскрутка с топором в заднем проходе», «Как набрать первую воду в мешок на шее» и «Учимся таргетировать магнит в кишках на правильные объекты».
#web
💾AMD Introduces New Game Optimization Technology🤖
The company has unveiled a technology that significantly reduces the final build size of games. Modern 4K textures can take up tens of megabytes of disk space, and AAA games can use hundreds or even thousands of such textures. As a result, projects often require 100 gigabytes of free space.
The technology is compatible with compression algorithms Block Compression (BC) — BC1 and BC4. NTBC can achieve better compression ratios than standard BC.
Compression processes have two approaches: conservative and aggressive. The aggressive approach offers better compression ratios at the cost of reduced quality, while the conservative approach does the opposite. NTBC allows users to choose which approach they need, including standard BC compression.
Original article.
#GameDevelopment
⚡️Steam Demo Update🔧
Improvements enhancing the appearance of demos in the store and their interaction with the library:
* Demos added to the library no longer need to be installed immediately. The new "Add to Library" button for demos is useful if you're not ready to install them right away, such as when using the Steam mobile app.
* You can now install a demo even if you have the full version of the game. This change will primarily help developers testing their demos, but it will also make it easier for other users to install and uninstall them.
* You can now remove a demo from your account by right-clicking on it and selecting "Manage" > "Remove from Account."
* Demos that are uninstalled from your device will now be automatically removed from your library.
Learn more here.
#Steam#GameDevelopment
🔧Update in Steam⚙️
Recently, the Steam store received an update regarding the placement of links.
As stated in the official announcement:
We recently updated Steam with a small but beneficial change to social media linking for your store pages. We've removed the cumbersome authentication loop for adding social media links and replaced that process with simple text fields.
With this change, developers will be able to establish a closer connection with the community thanks to a simpler way of linking social media accounts.
More info here.
#Steam#GameDevelopment
⚡️FLASH SALE in the Asset Store✨
A new sale has started in the Asset Store, lasting all weekend. New deals will be added every 24 hours.
During this sale, with discounts of up to 60%, you can find:
- 3D models
- Animation
- Sound effects
- VFX effects
And much more.
You can explore the offers and conditions of the sale in detail here.
#GameDevelopment#Assets
What to Expect from Indie Games in the Future?📈
The 6th version of one of the most popular game engines, Unity, brings significant changes compared to its previous non-numbered versions. A few years ago, Unity began reorienting towards data-oriented architecture and announced DOTS.
DOTS is a set of technologies designed to deliver maximum performance by default. It includes: the Entity Component System, which allows for more efficient data arrangement in memory, thereby improving game performance; the Job System, a safe multithreading system; and the Burst Compiler.
What does this mean for players? DOTS will enable the creation of games with a large number of interactive elements, as demonstrated in the demo scene for the early versions of the technology (you can check it out here).
Additionally, Unity 6 is actively integrating AI to speed up the development and prototyping process of games.
Currently, only a preview version of the 6th version of the game engine is available, but the first stable builds are expected by the end of this year.
#GameDevelopment#Ai
👾Why Games on Unreal Engine 5 Are Indistinguishable from Reality 🎮
Not long ago, Unreal Engine 5 was released to the public, allowing everyone to try out the new features of the engine, the main ones being the new global illumination technology, Lumen, and the Nanite rendering system, which we will discuss now. The demos and games made on Unreal Engine 5 look truly impressive; in some cases, the graphics are indistinguishable from real life. Let's take a closer look at these technologies.
Lumen is a fully dynamic global illumination and reflection system designed for use in Unreal Engine 5 on next-generation gaming consoles. By default, it is the global illumination and reflection system in UE 5. Lumen allows for diffuse interreflection with infinite bounces and indirect specular reflections in large, detailed environments that can scale from millimeters to kilometers.
Nanite is a micro-polygon rendering system. With it, the PC does not render each model based on the number of its polygons. Thanks to this, images are rendered with a resolution of one polygon per pixel, meaning the higher the resolution of your monitor, the higher the number of polygons (detail of the model).
Although, at the moment, the combined use of these technologies causes certain problems, for example with vegetation and other thin objects (Lumen degrades the quality of foliage rendered using Nanite).
Of course, lighting and rendering alone are not enough when it comes to ultra-realistic graphics. Textures and the detail of the mesh itself play a significant role as well.
#GameDevelopment#UnrealEngine5
🤖AI for Developers🎮
The trending technology of recent years is artificial intelligence.
Modern generative models are capable of creating images, videos, and 3D graphics from text descriptions.
Obviously, such technology will fit well in the field of game development.
Many companies are already incorporating AI into their development process. For instance, Ubisoft, one of the market leaders, has announced that it will entrust large language models with writing scripts for games. Additionally, one of the most popular game engines, Unity, will fully integrate its own chatbot starting from version 6. This chatbot will be able to create 2D sprites, animations, and 3D models directly in the engine editor.
Although it's not entirely feasible to delegate the entire development process to AI, game prototyping will now take significantly less time.
#Game#Ai#GameDevelopment