Несколькими постами ниже я ругал Инстаграм за приторность и за навязывание модной попсовой функции. Но помимо реалистичности контента есть и другой аспект — средний возраст авторов.
Я несколько раз листал Клипы ВК и вот теперь специально полистал для сравнения Instagram Reels. И вот что скажу: в Клипах по содержанию очень подростковый контент. Почти нет авторской мысли, чего-то красивого и оригинального. 10% туповатых пранков, 20% всяких кувырков на улице и 70% — школьницы, торгующие телом (Клипы просто переполнены этим). Это прям вот типичнейшая подборка для подростков на пике гормонального буйства — почти всё связано с сексом, немножко с ощущением себя крутым (кувырки на улицах — к слову сказать здесь авторы хотя бы что-то необычное умеют делать) и щепотка весьма глупых шуток, как правило связанных с унижением другого человека.
В Reels ситуация совсем другая. Там приторный Инстаграм традиционно правит балом, но при всей цветастой вылизанности контент хотя бы взрослый: красивая природа, путешествия, горы. Довольно много экспериментов фотографов. Нередко экстремальный спорт. Стоит ли говорить, что музыкальный вкус авторов в подборе саундтрека тоже на порядок лучше, чем ВК?
Конечно, можно подумать, что скорее всего система рекомендаций ВК работает плохо, а система рекомендаций Инстаграма хорошо. По другим рекомендациям это тоже видно: в тематических лентах ВК в основном ерунда, а дополнительная лента Инсты сносная (с поправкой на общую приторную специфику соцсети). Но это всё взаимосвязано: из-за рекомендаций взрослые люди видят много детского трэша и сами реже хотят что-то создавать на площадке.
#web
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👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #SpaceShip called Hanni new jeans from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use)
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #SpaceShip called Mina twice from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use)
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #SpaceShip called Haerin newjeans from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use)
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #SpaceShip called Minji newjeans from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use)
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #SpaceShip called Jennie blackpink from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use)
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #SpaceShip called Karina aespa from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use)
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #BOOM called Ryujin × Haechan from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #BOOM called Taeyong × Dita from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #BOOM called Ryujin × Haechan from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #BOOM called Jennie × Taehyung from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use
👩🏻🚀🪐: *𝗕𝗢𝗢𝗠* 🤯🤯 Woah 😵💫😵... What was that 🤔🤔? Its was a super-duper big *boom* 💥💥 that just come to our 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗺𝗼𝗼𝗻 🌑🌕, and look. They giving us a super-duper adorable 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 📦📦, lets check it now! Ooh 😯😯, its a #Saturnus called Miyeon cyber theme from our 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 👨👩👧👦, which is #eleven . Ah, thank you @moonivrse lets check the licence first! Oh, its only for PU (Personal Use)