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Изходен канал @clockstackwheels · Post #983 · 11.05

Художник Gudim написал у себя в Телеграме пост о том, что главная проблема соцсетей — умные ленты. В более-менее продвинутой среде и правда принято хейтить умные ленты, включать, где возможно, хронологические, юзать альтернативные клиенты и вообще ругать корпорации за то, что они делают плохо и пользователям и авторам контента одновременно. Вездесущие умные ленты — действительно часть процесса оговнения, но дело не только в нём. Gudim сделал отсылку к классике в шутку, но на самом деле угадал: главная проблема соцсетей ровно такая же, как и главная проблема музыки — это ты. Давайте разберёмся. В теории ты подписываешься на авторов контента в соцсети, они публикуют свои посты по мере желания и готовности, посты выстраиваются в ленту, и ты от новых к старым их читаешь, подобно свежей газете или сводке новостей. Звучит хорошо до того момента, пока ты не подпишешься на условный паблик с приколами. Паблик с приколами ведут 10 человек, а сами приколы они тащат с Реддита и 9гаг, поэтому публикация занимает 5 минут. При этом от пользователей они получают охваты, которые конвертируются в деньги с рекламы. Больше охватов — больше денег. Очень быстро система приходит к тому, что им выгодно постить так часто, как они вообще способны. В идеале они хотят, чтобы вся лента каждого юзера состояла только из паблика с приколами, потому что тогда они заработают ещё больше. Вообще я лично видел рекомендации от СММщиков для пабликов ВК постить 3-5 записей в день. Каждый день. А теперь вспомните, как часто постят ваши друзья или, например, независимые авторы, которые контент не где-то берут, а создают. И вот 2-3 таких подписки, и ваша лента — неюзабельный мусор. Не обязательно паблик с приколами: спамить мотивирован вообще любой автор, потому что его доля присутствия в вашей ленте равна его заработку. Но хороший контент делается долго, на это нужно время, так что в реальности особенно удаётся спамить как раз плохому и дешёвому контенту. Как это решить: 1. "Не подписывайтесь на мусор", "Человек сам виноват, что он подписался на спам-паблик!". Да, а ещё человек совершенно добровольно решает начать курить или, скажем, принимать наркотики, но эти области всё равно в разной степени контролируются извне. Потому что авторы спам-паблика (как и наркоторговцы) ОЧЕНЬ мотивированы затянуть новых людей в свою схему заработка, и они будут использовать для этого множество разных средств, на которые неминуемо попадётся значимое число клиентов. То есть в масштабах одного конкретного человека с железной дисциплиной этот подход работает, но в масштабах системы из множества произвольных людей — нет, не работает совсем. 2. Остаётся только одно — каким-то образом фильтровать мусор. Тут возникает сразу много других проблем: начиная с того, что для разных людей понятие мусора разное, и заканчивая тем, что, да, в какой-то момент появляются ещё и интересы площадки. Площадка хочет не давать людям приятный и интересный контент, а давать людям то, что увеличивает таймспент и заработок с рекламы. И внезапно получается так, что таймспент растёт не от качества контента, кто бы мог подумать. Самые популярные в мире соцсети (Инста и Тикток) — целиком основаны на алгоритмической подаче информации. И эта информация очень "жвачкообразная" — короткая, клиповая, с быстрым захватом внимания. Так что да, если ругаете умные ленты, то просто поругайте какого-от своего друга, который пользуется Инстой, потому что именно поведение юзеров и отсутствие дисциплины у них делает такие ленты выгодными для корпораций. #web

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The voting for the Top 100 IT Leaders has officially come to an end We will announce the leaders during an online award ceremony on May 28. This event is not only a celebration of outstanding professionals, but also a chance to connect in a closed circle, discuss today’s key challenges, and exchange real-world experience with peers. The end of voting does not mean the end of the conversation about the achievements within our community. We will continue sharing the profiles of the participants and highlighting their contributions to the IT industry. Stay tuned and stay connected! #Top100ITLeaders#GlobalCIO

👏Introducing Alexander Knigge: Top 100 IT Leaders Participant From scaling digital capabilities at global airlines to leading transformation across hospitality, Alex Knigge has built a career at the intersection of technology, growth, and high-performing teams. He currently serves as Chief Digital Information Officer at Kerzner, shaping technology strategy for 18,000 employees across multiple brands. Previously, he played a key role in transforming digital and data capabilities at Emirates Group over six years and was part of the executive team at Education Perfect during its $250 million acquisition by KKR. He also led enterprise-wide digital transformation at Modon, supporting 11,000 employees. A two-time CIO100 UAE award winner, Alex continues to deliver impact at scale. 👉 Support Alex Knigge in the Top 100 IT Leaders — cast your vote here: https://globalcio.com/top100/profile/8184/ #Top100ITLeaders#GlobalCIO

👋Introducing Alex Galho: Top 100 IT Leaders Participant With more than 30 years in CIO and CTO roles, Alex Galho has helped organizations navigate complex digital transformations across financial services, consulting, and pension insurance. His career spans technology modernization, M&A integration, and embedding customer-centric cultures in traditionally conservative sectors. His long track record of leading cultural and technological change programs stands out as a defining strength, particularly in guiding organizations through large-scale modernization journeys. He stays close to the pulse of innovation, participating in global forums such as Gartner Symposium, Oracle Vision, Atlassian Summit, and Agile2022, continuously benchmarking enterprise technology trends and opportunities. Alex also contributes as a mentor at the Global CIO Summer Academy, sharing his experience with other IT leaders. 👍 Recognize IT excellence — vote for your top candidates: https://globalcio.com/top100/profile/3607/ #Top100ITLeaders#GlobalCIO

👏 Introducing Yelena Bronnikova: Top 100 IT Leaders Participant Driving digital transformation across five countries, Yelena Bronnikova serves as IT Director at Fun&Sun Central Asia, leading technology strategy for a rapidly expanding travel business across Kazakhstan, Uzbekistan, Kyrgyzstan, Thailand, and Vietnam. She built a regional IT function of 40 professionals and delivered a unified international infrastructure combining on-premise and cloud environments. Her rollout of end-to-end digital platforms, including CRM and 1C systems, contributed to up to 30% sales growth, while ITIL-based support consistently achieves SLA performance above 98%. Vote in the Top 100 IT Leaders ranking: https://globalcio.com/top100/profile/15187/ #Top100ITLeaders#GlobalCIO

Introducing Rajesh Kumar R: Top 100 IT Leaders Participant Few IT leaders get the opportunity to unify two global technology organizations — and even fewer deliver it in just five months. Rajesh Kumar R, CIO of LTIMindtree (now LTM), led the post-merger integration of LTI and Mindtree’s core IT platforms with zero business disruption. A 30-year industry veteran who started his career at ABB, Rajesh has since driven large-scale platform engineering, automation, and enterprise delivery programs. Today, he is advancing LTM’s GenAI agenda through an “AI in Everything, AI for Everyone” strategy while modernizing the digital workplace for nearly 90,000 employees. His impact has been recognized with Cisco’s CX Visionary Award and multiple CIO of the Year honors. 👉 Support Rajesh Kumar R in the Top 100 IT Leaders — cast your vote here: https://globalcio.com/top100/profile/11249/ #Top100ITLeaders#GlobalCIO

Introducing Tim Mitchell: Top 100 IT Leaders Participant From advising global enterprises to lecturing the next generation of digital leaders, Tim Mitchell brings a rare blend of strategic vision and hands-on CX transformation. As Strategic Program Director at Zendesk, he focuses on executive engagement and accelerating customer experience outcomes. A former leader at Deloitte and Cadena Growth Partners, Tim also holds a Global MBA in Digital Transformation from the University of Barcelona and regularly shares his expertise as a guest lecturer at institutions including the University of Cape Town and Zigurat Institute of Technology. In 2024, he was named Runner-Up for the Rising Star in CX award at the Customer Experience Africa Awards and now serves on the Advisory Board of Customer Connect USA. Support Tim Mitchell in the Top 100 IT Leaders — cast your vote here: https://globalcio.com/top100/profile/12298/ #Top100ITLeaders#GlobalCIO

Introducing Benjamin Lim: Top 100 IT Leaders Participant At the forefront of NTU Singapore’s Smart Campus evolution, Benjamin Lim is redefining how IT organizations scale impact without scaling headcount. With more than 25 years across Singapore’s public and healthcare sectors, he now leads Service Delivery at NTU Singapore for an ecosystem serving over 340,000 users. His standout achievement, the AVAIlable:IT AI, IoT, and GenAI mesh, enabled the university to handle workload spikes exceeding 200% with no increase in staff, while reducing tickets by 40% and cutting resolution times by more than half. The transformation earned Global CIO Project of the Year 2025 recognition. A Fellow of the Singapore Computer Society, Benjamin continues to shape large-scale, AI-driven service models. Vote for outstanding IT leaders in the Top 100 IT Leaders ranking: https://globalcio.com/top100/profile/12749/ #Top100ITLeaders#GlobalCIO

Introducing Swapnil Deshpande: Top 100 IT Leaders Participant Two decades of global transformation work and more than 70 AI and digital initiatives delivered place Swapnil among the IT leaders shaping how modern CIO organizations create business value. With 20+ years in technology leadership and over a decade partnering directly with CxO teams, he operates at the intersection of strategy and execution. He is also the author of the award-winning book The Intrapreneur CIO, a practical playbook for building intelligent, outcome-driven IT organizations, and a two-time Global CIO Project of the Year winner. 👉 Vote in the Top 100 IT Leaders ranking: https://globalcio.com/top100/profile/10654/ #Top100ITLeaders#GlobalCIO

Who is shaping the future of fintech and banking? Meet the Top 100 IT Leaders nominees Digital transformation in fintech and banking is redefining how the world manages money, risk, and trust. Behind every seamless transaction and innovative financial product are IT leaders driving large-scale change across systems, teams, and business models. 👏Meet the Top 100 IT Leaders nominees in Banking&Finance section: • Ts. Hafizzudin Mohd Sabi — CIO | Head of Administration & Special Projects, KPS BERHAD (Malaysia) • Srikanth Appana — CTO, Bajaj Auto Credit Limited (India) • Emilio Patricio — CIO / CTO, Common Sense Digital Transformation (Mexico) • Alex Galho — CIO, VIVEST (Brazil) • Khaled Salem — General Manager - Chief Technology Officer, MODON (Saudi Arabia) • Adewale Salami — Chief Technology Officer, FirstBank Nigeria (Nigeria) • Yuosof Radi — Head of Information Technology (CIO), Alkhabeer Capital (Saudi Arabia) • Mohd Rezal Zakaria — Head, IT and Operations, FIS Group (Malaysia) • José Bahamonde — CIO, Mutual de Seguros de Chile (Chile) • Ramin Hashimzade — Fintech Office CTO, Kapital Bank (Azerbaijan) • Miri Gelbort — CIO, Clal Insurance and Finance (Israel) • Rohit Kilam — CTO, HDFC Life (India) • Mir Abul Ula Ali Khan — Vice President, Head of Engineering, Network International (UAE) • Shadi Kalthoom — Chief Technology Officer, Osoul Modern Finance (Saudi Arabia) • Adrian Goh — Head of IT, UOB Kay Hian Sdn Bhd (Malaysia) • Sergey Belan — Executive Director, Joint Stock Company “Banks Processing Center” (Belarus) Each of these leaders is contributing to the evolution of financial services and setting new standards for the industry! 👉 Now it’s your turn to choose. Support the IT leaders who are truly driving fintech and banking forward. Vote here: https://globalcio.com/top100/rating/banking/ 🗓 Voting is open until May 3 #Top100ITLeaders#GlobalCIO#Fintech

Where technology meets global trade: IT leaders driving Retail & Logistics forward Retail and logistics are being reshaped by real-time supply chains, AI-driven personalization, omnichannel experiences, and end-to-end digital visibility. From global distribution networks to customer-first retail platforms, IT leaders are ensuring speed, resilience, and seamless operations across borders and industries. 👏 Meet the Top 100 IT Leaders nominees in the Retail & Logistics category: • Kshitij Mulay — Chief Information Officer, Sephora Asia Pte Ltd •Juliano De Conti — CIO, Total Express • Majid Khan — Group CIO, U&I Group (Brand owner of J., Almirah and Cast & Crew) • Rishikesh Singh — Vice President - IT & Digital, Grasim Industries Ltd (Domestic Textiles) • Diogo Tupinamba — VP IT LATAM & Caribbean, Swissport International AG • Yuvenna Pillay — Program Director, Pay Inc • Facundo Saltarelli — CIO & CTO, Car One • Muhammad Shafique — Project Manager, Orbit Distribution We are pleased to see you in the list and are truly impressed by your achievements and contribution to the industry! 👉 Now it’s your turn to choose. Support the IT leaders shaping the future of retail and logistics: https://globalcio.com/top100/rating/retail/ 📌 By popular demand, voting has been extended until May 5 #Top100ITLeaders#GlobalCIO#RetailTech#Logistics#DigitalTransformation

Driving impact where it matters most: meet the IT leaders in Public Sector & Education Digital transformation in the public sector and education is redefining how governments serve citizens and how institutions deliver knowledge — from secure digital infrastructure and data governance to innovative learning environments and accessible services. Behind these advancements are IT leaders driving impact at national, institutional, and community levels. 👏 Meet the Top 100 IT Leaders nominees in the Public Sector & Education category: • Talat Hussain — Head of Information Security and Governance, Sindh Revenue Board Government of Sindh • Thabani Kunene — CIO, Water Research Commission • Alessandro Ventorin — CIO, MULTIVIX • Ahmed Abo Bakr — CIO, Nile University • Liandro Soares — CIO, Defensoria Publica RS • John Ang — GCTO, EtonHouse International Education Group • Benjamin Lim — Divisional Head, NTU Shared Services, Information Technology, Nanyang Technological University • Kanat Sembiev — Head of IT Department, Inha University in Tashkent These leaders are driving IT initiatives that shape systems, transform institutions, and ultimately impact people’s lives. 👉 Now it’s your turn to choose. Support the IT leaders who are shaping the future of public sector and education: https://globalcio.com/top100/rating/public_sector/ 🗓 Voting is open until May 3 #Top100ITLeaders#GlobalCIO#PublicSector#Education#DigitalTransformation

Who is shaping the future of industry? Meet the Top 100 IT Leaders nominees Digital transformation across energy, utilities, manufacturing, and engineering is redefining how industries operate — from smart factories and connected infrastructure to data-driven decision-making and sustainable production. Behind these changes are IT leaders driving large-scale transformation across complex systems, operations, and global value chains. 👏 Meet the Top 100 IT Leaders nominees in the Industry category: • Peter Robb — Group CIO, Omnia Holdings • Vladimir Arshinov — Group Chief Technology Officer, EMSTEEL PJSC • Abu Mokaddes — Chief Information Officer, Berger Paints Bangladesh • Avneesh Vats — Vice President (Digital Infra & Innovation) & CIO, Techno Electric and Engineering Co. Ltd • Aamir Pirzada — CIO, Maadaniyah • Charles Bascour — CIO, KDM Empresas • Rajneesh Singh — CIO / VP – IT & SAP, Rays Power Infra Limited • Abhishek Bansal — Senior Manager, Digital Transformation, Chint Solar Europe GmbH • Abdelmoneim Ibrahim — CIO, Natural Gas Vehicles (Car Gas) • Prasad Tripurari — CTO, Ramoji Group IT • Noor us Samad — Chief Information Officer, Thal Limited (House of Habib) • Hafeez Shah — Chief Information Officer, Sapphire Mills • Jamil Ur Rehman — Group Senior General Manager (IT) / CTIO, Sui Southern Gas Company Ltd. • Ricardo Alexandre Santos Brasil — IT Director, GWS Engenharia • Daniyal Alghazzawi — Digital Transformation Officer, Petromin • Maxim Gaifullin — Group CIO/CDO, Kazzinc • Kushal Kumar Varshney — AVP (Head IT / CIO), Juniper Green Energy Limited • Raj Kumar — Head of Professional Services | Vice President, Abacus Each of these leaders is contributing to the transformation of industrial sectors and setting new standards for efficiency, resilience, and innovation. 👉 Now it’s your turn to choose. Support the IT leaders who are driving the future of industry forward: https://globalcio.com/top100/rating/industry/ 🗓 Voting is open until May 3 #Top100ITLeaders#GlobalCIO#Industry#Manufacturing#Energy#DigitalTransformation