ITCOMMS - PR guide for IT

Oh God, it's Monday! And we are in a hurry with fantastic news to bring you positive vibes in the beginning of the week! On 28th of July in Tbilisi, Georgia the most famous cryptocurrency exchange and our client - Binance - held an event - Binance MeetUp. This event united more than 300 visitors from different countries of Central Asia, who are interested in cryptocurrency. The meeting was dedicated to the development of the crypto industry in Georgia and the regulation of cryptocurrencies in the country. ITCOMMS was so happy to help in organizing the #BinanceMeetUp, PR support for the event and gathering guests. Fascinating! Impossible is possible: hot topics, live Q&A session and interviews of Country Manager for Golden and Crypto media of Georgia - all these happened Learn more and enjoy: https://www.marketer.ge/the-first-ever-binance-event-took-place-in-tbilisi-georgia/ Who knows what country will be the next?) Stay tuned!

Long time no see! And we are again in touch. Working hard on projects and partnerships all this time, sooooo... Now it's official ITCOMMS became a partner of brilliant investment hub - Invest in Armenia @investinarmenia , which is helping local companies and startups conquer Armenian, European markets and your hearts! That means we are getting closer to Armenian IT companies and will share expertise, cases in PR and Marketing, interesting insights with each other and with you of course :) By the way, we are planning great PR event, based on Invest in Armenia, with lots of secret but veeeeeery exciting information! Do not skip our further news and announcements! In love with PR and Armenia, ITCOMMS

Agency ITCOMMS is in touch and today we will talk about the key PR formats. Our leading account manager, Olga Kharitonova, has prepared a detailed guide on how regular PR support differs from one-time special projects, and why both of these formats are important for brand promotion on the market. So, let's get started REGULAR PR Also known as a retainer or PR support. This is a long-term building of communication and relationships between the brand and its consumers 📎STRENGTHS - the constant presence of the brand in the information field (the brand is always on the ear, it will not be forgotten) - the ability to build a long-term strategy for the brand - increasing awareness among the target audience of the brand - communicating the values and usefulness of the brand to consumers - growth of trust and interest in the brand and its products - the growth of brand expertise and reputation both in the eyes of consumers and among the media and influencers - formation of an extensive pool and friendly relations with media and influencers - formation of brand uniqueness and detuning from competitors for the future 📎WEAKNESSES - cumulative effect (PR retailer does not give results immediately and now, it's always a long game) - indirect influence on the purchase decision (the consumer himself makes a decision based on the brand data on the network) - vague publication release timeline (resources postpone publications for barter or content) 📎IN WHAT CASES IT IS NECESSARY? For all brands and companies - entering a new market - the brand has been present on the market for a long time, but little is known about it / little is bought SPECIAL PROJECTS Also known as promo support or sales support This is an additional paid project aimed at solving a short-term goal 📎STRENGTHS - a bright and noticeable start - brand/product support here and now - generating a lot of traffic to the site (brand, store, partner), high CTR - building relationships with target Golden media and influencers (Tier 1 categories), which impossible to get to “for love” - clear timing (all publications are published at the exact time/date) - the ability to integrate into the current agenda - the opportunity to stand out from the competitors by implementing non-standard mechanics of projects 📎WEAKNESSES short-term (a special project gives a surge of interest and traffic only for the duration of its realization) creativity and high results require large budgets 📎IN WHAT CASES IT IS NECESSARY? For all brands and companies - stimulating of interest in the brand - support for the release /start of sales of new products - support of brand activities with retail/partners - event support In conclusion, I would like to say that both formats are important and inseparable from each other. In order to constantly be heard by the audience, grow the brand, show its values and influence on sales, it is necessary to use both regular PR support and integrate special projects.

It's time for the first piece of news, awesome news We are glad to inform that ITCOMMS became a part of Convoy Global PR Group - the only global agency group to specialise in b2b tech PR and marketing – delivering joined-up multi-region campaigns that drive business growth. What does this partnership mean? ✔️Being part of the global Convoy PR Group is a great opportunity to work with partner agencies who share ITComms’ values, cause the whole CIS region is fast becoming a hotbed for local and international technology companies looking to make their mark ✔️Aaaaaand an access to worldwide expertise and trends which we will share with you! Follow us to learn more 😉

Hello everyone! Let's get started We are ITComms - first international communication platform in IT based in Uzbekistan. And we are working in Central Asia and all over the world and helping our partners to reach their business goals through a communication: press work, promotions and events. Our knowledge and experience allows brands to be noticed. Here we are to share with you not only significant and interesting news, latest trends and market researches in IT but also the most efficient cases and IT brands' promotion insights. Let's keep in touch!

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