Post #4173

Is soft power relevant for India’s rise in a world order driven by hard military and economic coercion? Why are India’s culture, values and foreign policy so attractive globally? Are Western rankings of India’s soft power biased? What is the strategy of the Indian Council for Cultural Relations (ICCR) to promote Brand India around the world? How can non-governmental entities project India’s soft power internationally? For answers, watch Episode 162 of Dr. Sreeram Chaulia’s TV show on Doordarshan, featuring a discussion with Ambassador Nandini Singla, Director General of ICCR. 🔗https://youtu.be/sEhhhUgs3WA?si=G4jwL-L1jLduKjaR