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Потребители все чаще ждут от брендов не только товаров, но и смысла
Но важно: ожидания зависят от категории. Исследование Edelman Trust Barometer показывает: бренд должен «улучшать мою жизнь» — но не любой, а только в рамках «своей» роли.
Категории с наибольшим набором ожиданий:
🌀 Health & pharma — от них ждут всего: и знаний, и поддержки, и сообщества.
🌀 Tech — должны обучать, вдохновлять и помогать делать добро.
🌀 Food & beverage — отвечают за эмоции: «сделайте мне хорошо».
Мы попросили прокомментировать это исследование Романа Пустовойта, директора по стратегии и сооснователя бренд-консалтингового агентства Human Code.
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😄Bear
➖➖➖➖➖➖
🔘When we use bear as a noun, it's the animal’. As a verb, it has different meanings.
🔘Literally it can me 'to support weight'
🔜The bridge was designed to bear 100 tonnes.
🔘Figuratively, we can use it to mean 'to put up with' or 'to tolerate'
🔜The pain was too much to bear.
🔘 Another literal meaning of bear is 'to carry something' and we use this figuratively in the expression to bear in mind which means 'to think about' or 'to remember'.
🔜Bear in mind the deadline is today - you need to work quickly!
#Bear👨🏫@America
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🆕 Crypto News @Money
😁 Crypto Game @Egame
🇺🇸 US News @America
🇯🇵 Japan News @Japan
🇦🇪 UAE News @Dubai
▶️ Popular Movies @Videos
😜 Best Funny Video @Funnys
😄Bear
➖➖➖➖➖➖
🔘When we use bear as a noun, it's the animal’. As a verb, it has different meanings.
🔘Literally it can me 'to support weight'
🔜The bridge was designed to bear 100 tonnes.
🔘Figuratively, we can use it to mean 'to put up with' or 'to tolerate'
🔜The pain was too much to bear.
🔘 Another literal meaning of bear is 'to carry something' and we use this figuratively in the expression to bear in mind which means 'to think about' or 'to remember'.
🔜Bear in mind the deadline is today - you need to work quickly!
#Bear👨🏫@America
➖➖➖➖➖➖➖➖➖➖➖➖
🆕 Crypto News @Money
😁 Crypto Game @Egame
🇺🇸 US News @America
🇯🇵 Japan News @Japan
🇦🇪 UAE News @Dubai
▶️ Popular Movies @Videos
😜 Best Funny Video @Funnys