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Источник @decodinghuman · Post #1075 · 17 окт.
🔹 🔹 🔹 Потребители все чаще ждут от брендов не только товаров, но и смысла Но важно: ожидания зависят от категории. Исследование Edelman Trust Barometer показывает: бренд должен «улучшать мою жизнь» — но не любой, а только в рамках «своей» роли. Категории с наибольшим набором ожиданий: 🌀 Health & pharma — от них ждут всего: и знаний, и поддержки, и сообщества. 🌀 Tech — должны обучать, вдохновлять и помогать делать добро. 🌀 Food & beverage — отвечают за эмоции: «сделайте мне хорошо». Мы попросили прокомментировать это исследование Романа Пустовойта, директора по стратегии и сооснователя бренд-консалтингового агентства Human Code. Листайте карточки⬆️ #REview Подписаться на RE:source
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@ss7trader · Post #30619 · 25.04.2026, 13:41
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@ss7trader · Post #30593 · 23.04.2026, 14:29
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@ss7trader · Post #30274 · 26.03.2026, 20:49
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@ss7trader · Post #30147 · 17.03.2026, 17:55
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@ss7trader · Post #30106 · 14.03.2026, 08:14
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@ss7trader · Post #30096 · 13.03.2026, 02:08
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