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โโ๐#Ad on Instagram grows by 44% in first half of 2018 A report published by Buzzoole found that Fashion (33%) Beauty (13%) and Food & Drinks (13%) brands were the most mentioned, accounting for almost 60% of global sponsored content production. Globally, more than 559K creators were involved and produced an overall engagement of almost a billion interactions (988 mm), showing an average engagement per post of over 1K. In 2017, 1.5 million #ad posts were shared on #Instagram, 58% of them in H2, the time of year when brands invest most of their online marketing budget. ๐@PerspectiveIX ๐ via TheDrum: prs.pctvix.co/2Os4Xz8