🦅 [ perspective ix ]

​​📈#Ad on Instagram grows by 44% in first half of 2018 A report published by Buzzoole found that Fashion (33%) Beauty (13%) and Food & Drinks (13%) brands were the most mentioned, accounting for almost 60% of global sponsored content production. Globally, more than 559K creators were involved and produced an overall engagement of almost a billion interactions (988 mm), showing an average engagement per post of over 1K. In 2017, 1.5 million #ad posts were shared on #Instagram, 58% of them in H2, the time of year when brands invest most of their online marketing budget. 🚀@PerspectiveIX 📖 via TheDrum: prs.pctvix.co/2Os4Xz8

​​📰#iXDailyBrief STAT ⚡️ The use of #ad and #sponsored posts on Instagram grew by 44% in the first six months of this year, compared to the same time frame in 2017. (Source: Buzzoole via TheDrum) INSIGHT 🎙 Reddit CTO On Fake News, QAnon, Harassment, And Running 'The Front Page Of The Internet': prs.pctvix.co/2On1e63 OTHER NEWS 💸 Facebook now deletes posts that financially endanger/trick people: t.me/iXNews/31198 👫 Emoji couples might come in 55 gender and skin tone combinations next year: t.me/iXNews/31209 🤳 Google launches Cameos, a video Q&A app aimed at celebs: t.me/iXNews/31145 🤮 New Panasonic device sucks up your shoe smells, if you have five hours: t.me/iXNews/31144 EXTRA: Samsung 📱 Samsung Galaxy Note 9: t.me/iXNews/31156 🔈 Galaxy Home speaker with Bixby smart assistant: t.me/iXNews/31169 ⌚️ New Galaxy Watch: t.me/iXNews/31163 ✏️ New and more powerful S-Pen: t.me/iXNews/31157 🎶 Spotify as its go-to music partner: t.me/iXNews/31175 — Happy Friday! Ben, @iXNews 🚀@PerspectiveIX