🧠Mental Health: The Impact of Social Media on Young People
Is the end of the "like" coming? According to TechCrunch, based on the findings of researcher Jane Manchun Wong, #Facebook is currently carrying out tests to reveal only a limited number of likes on a post. The social networking giant is currently conducting the same type of experiment in seven countries on its Instagram app.
What is the reason for this? To reduce the feeling of permanent competition and social pressure. As recent research has shown, this decision could be particularly beneficial for the #MentalHealth of young people. Based on the results of a survey of 1,479 people aged 14 to 24 years by the UK's Royal Society for Public Health, the top 5 social networks have been ranked according to their impact on mental health.
It emerges that #Instagram is the social media platform with the most negative effect on the psychological state of young people. On the other side, #YouTube is considered to be the most positive network in this area and the only one in the research considered to have a 'net positive' influence. To establish this ranking, 14 factors were taken into account such as anxiety, depression, loneliness, self-image, harassment, and the opportunity to express oneself.
🦅@PerspectiveIX via Statista.
🧠Mental Health: The Impact of Social Media on Young People
Is the end of the "like" coming? According to TechCrunch, based on the findings of researcher Jane Manchun Wong, #Facebook is currently carrying out tests to reveal only a limited number of likes on a post. The social networking giant is currently conducting the same type of experiment in seven countries on its Instagram app.
What is the reason for this? To reduce the feeling of permanent competition and social pressure. As recent research has shown, this decision could be particularly beneficial for the #MentalHealth of young people. Based on the results of a survey of 1,479 people aged 14 to 24 years by the UK's Royal Society for Public Health, the top 5 social networks have been ranked according to their impact on mental health.
It emerges that #Instagram is the social media platform with the most negative effect on the psychological state of young people. On the other side, #YouTube is considered to be the most positive network in this area and the only one in the research considered to have a 'net positive' influence. To establish this ranking, 14 factors were taken into account such as anxiety, depression, loneliness, self-image, harassment, and the opportunity to express oneself.
🦅@PerspectiveIX via Statista.
📊The Difference in Engagement
According to Socialbakers, with similar audience sizes on #Instagram & #Facebook, the engagement is clearly different between the two Facebook-owned platforms.
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📈Instagram Stories & Ad Spend
#Instagram now accounts for almost 1 in 5 (18% of) marketing dollars spent on #Facebook’s properties, doubled in just a year, from 9.1% in Q4 2017.
A significant driver behind Instagram’s continued growth is the Stories format. Marin reports that for its clients, Stories accounted for about one-third (34%) of the ad spend on Instagram in Q4 2018 – a more than 10-fold increase in share when compared to the year-earlier period.
Read more on MarketingCharts.
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🗨 Instagram vs. Facebook: The Most Engaging Industries
#Instagram:
1. Fashion
2. Beauty
3. Ecommerce
#Facebook:
1. Others
2. Ecommerce
3. Retail
🚀@PerspectiveIX via SocialBakers.
❓Which one do you prefer?
🥊Facebook vs. Instagram
Each of them offers a unique advantage for brands:
#Facebook: the biggest audience
#Instagram: the most engaging
🚀@PerspectiveIX via SocialBakers.
❓Which one do use more often?
📷Instagram Stories Picking Up More of the Platform’s Ad Spending
#Instagram has been getting meaningful ad spend relative to #Facebook in recent months, and new data from Marin Software again indicates that it’s becoming a more important part of Facebook’s monetization strategy. In Q3, Marin indicates that its client advertisers spent 14.8% of their total Facebook spend on Instagram, more than double the proportion (6.5%) from a year earlier.
🚀@PerspectiveIX via MarketingCharts.
📈Facebook's ad revenue will soon mainly rely on Instagram
There's no doubt that, so far, #Facebook’s acquisition of #Instagram has been a total success - acquired for $1 billion in 2012, now it has more than a billion users and an estimate of $8-9 billion in revenue this year.
Last quarter, Instagram generated an estimated $2 billion, or about 15 percent, of Facebook’s $13 billion in ad revenue, according to by Andy Hargreaves of KeyBanc Capital Markets. Hargreaves expects Instagram to grow to about 30% of Facebook’s ad revenue in two years, as well as nearly 70% of the company’s new revenue by 2020 — driving the majority of Facebook’s growth.
🚀@PerspectiveIX via Recode.
#Instagram ad placements are growing, unlike #Facebook's after Mark Zuckerberg's News Feed announcement earlier this year.
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When #Facebook reported its Q4 results on January 31, the company had to admit for the first time that its user base in the United States 🇺🇸 & Canada 🇨🇦 had stopped growing on a QoQ basis. While the number of MAUs (monthly active users) remained flat at 239 million between Q3 & Q4 2017, the number of DAUs (daily active users) even declined from 185 to 184 million users.
Facebook is expected to see an exodus of users aged 11 to 24 this year. While a lost user is never good for the company running the affected platform, Facebook can probably take solace in the fact that most of its young deserters will remain active on #Instagram, the platform that Facebook foresightedly acquired in 2012.
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