🦅 [ perspective ix ]

📱 Top App Categories Worldwide for Q4 2018 by Downloads - Google Play Games was also the top category worldwide on #Google Play in Q4 2018 with more than 7.25 billion installs, followed by Tools, Entertainment, Communication, and Social. Games saw modest growth on #GooglePlay in Q4, with installs increasing 3 percent year-over-year. The Social category grew 53 percent year-over-year, surpassing Photography to take the No. 5 spot. This change was driven by enormous growth of social media apps in India, specifically #TikTok, along with two other ByteDance-owned apps, Helo and Vigo Video. #Android Read more on SensorTower. 🚀@PerspectiveIX

​​🤖Android's Dominance Ten years ago, on September 23, 2008, the T-Mobile G1 made its debut, marking the birth hour of #Android. More than a year after #Apple had released the first #iPhone, Android’s debut wasn’t as spectacular and, as opposed to the iPhone, the first Android device still had a physical keyboard. But #Google’s open approach to building a mobile platform quickly proved to be successful and it took less than three years for Android to become the number 1 platform in the booming smartphone market. 🚀@PerspectiveIX via Statista. ❓Which mobile OS do you mainly use?

​​📱The Difference: iOS vs Android Yesterday, #Apple rolled out #iOS 12, the latest version of its mobile operating system. Unlike #Android users who are often stuck with the version that comes pre-installed with their device, iPhone and iPad users iPhone can count on their devices getting new software for at least a couple of years. That's why they often rush to update to the latest version of OS available. As the following chart illustrates, 95% of iOS devices currently run some version of iOS 11 (originally released in September 2017) or iOS 10 (September 2016). Last year's Android version Oreo on the other hand is installed on less than 15% of all active devices, while more than half of all Android devices run on a system released in October 2015 or earlier. As a consequence, iOS app developers find a rather unified playing field while Android developers have to work with a deeply fragmented system. 🚀@PerspectiveIX via Statista. ❓Which mobile operating system do you use?

​​📰#iXDailyBrief STAT ⚡️ Only about 2% of the people with devices that use Amazon’s Alexa intelligent assistant — mostly Amazon’s own Echo line of speakers — have made a purchase with their voices so far in 2018 (Source: The Information) More on this later on today's #BigThought INSIGHT 🎼 The definitive timeline of #Spotify’s critic-defying journey to rule music: prs.pctvix.co/2KE3H9Q OTHER NEWS 🥧#Android 9 Pie is available for Google Pixel phones, but some key features won’t ship until the fall: t.me/iXNews/30913 👩‍⚕️#Google plans to roll out digital wellness features in Pie but #Apple’s already got ’em: t.me/iXNews/30933 🚖 India’s Uber rival Ola is headed Europe with ride-hailing launch in the UK: t.me/iXNews/30952 💳#Facebook wants financial data from America’s largest banks: t.me/iXNews/30919 (but they're denying it: prs.pctvix.co/2KzFxNG) — Got a question? Feedback? Suggestion? Get in touch: @iXContactBot ❓ Have you tried iX Alien Snapchat lens? Ben, @iXNews

​​⏳People spend almost as much time on Instagram as they do on Facebook Snapchat isn’t far behind. On average, #Instagram users spent 53 minutes per day with the #Android app in June — just five minutes less than #Facebook users spent with their app. #Snapchat users spent 49.5 minutes in the Snap app, on average. Time spent matters because more time in the app means people probably see more advertisements, which is how all these apps make money. The big war on mobile devices right now is for user attention. 🚀@PerspectiveIX ☕️ Support us: prs.pctvix.co/2M8AAOb

📰#iXDailyBrief STAT ⚡️ 55% of European retail sales will either take place online or be digitally-influenced offline sales by 2021. (Source: Forrester) INSIGHT 👻#Snapchat experiments with sharing ad revenue with creators: prs.pctvix.co/2yFzEOu OTHER NEWS 🤑#Monzo partners with #TransferWise for international payments: t.me/iXNews/28132 📺 7 #IGTV video ideas you can steal for your brand or business: prs.pctvix.co/2yHphts 🤓#Spectacles’ latest update finally optimizes videos for sharing outside #Snapchat: t.me/iXNews/28090 🗞#Reddit launches a ‘News’ tab into beta testing: t.me/iXNews/28084 🤷‍♀️ TanaCon: How a convention thrown in retaliation led to mass chaos, cancellation: t.me/iXNews/28130 🚫#MicrosoftEdge for #Android now comes with a built-in ad blocker: t.me/iXNews/28142 — ☕️ If you like our channel, please support us: prs.pctvix.co/2taiWBz — "Be so good they can’t ignore you." ― Steve Martin 🙂 If you had time, take a look at our Instagram Story: prs.pctvix.co/2yFHQy8 Ben, @iXNews

​​📸Instagram 📈#Instagram hits 1 billion monthly users, up from 800M in September 2017. 📽 Announces #IGTV, a standalone app for vertical longer videos: t.me/iXNews/27922 IGTV will be rolling out on #iOS and #Android during the next few weeks. 🚀@PerspectiveIX ☕️prs.pctvix.co/2M8AAOb

📰#iXDailyBrief STAT ⚡️ As a continent, South America spends the most time on #SocialMedia each day at 3h 27m per user. 🇧🇷 leads at 4:04 per day. GWI: prs.pctvix.co/2rsdXLE INSIGHT 💊 Social media copies gambling methods 'to create psychological cravings': prs.pctvix.co/2IoVDwF OTHER NEWS 🎶#Instagram may soon let you add music to your Stories: t.me/iXNews/24833 🔒#Twitter might soon slide encryption into your DMs: t.me/iXNews/24862 ⚙️ You can now set #Amazon’s #Alexa as your default voice assistant on #Android: t.me/iXNews/24859 👥 ‘Facebook Avatars’ is the newest clone of #Snapchat’s Bitmoji: t.me/iXNews/24866 🛑 V2, the second attempt of #Vine, is on indefinite hold: t.me/iXNews/24715 🗞@iXNews

​​📸Instagram: Improvements to Stories Uploads #Instagram has announced a couple updates to Stories: 1. The ability to upload multiple photos and videos all at once. 2. When sharing a photo or video, the location sticker will automatically suggest places around where it was captured. ℹ️ These updates are now available on #Android, and will be coming to #iOS in the following weeks. 🚀@PerspectiveIX Join us on Instagram: 📸http://prs.pctvix.co/InstaIX

​​📱Fragmentation Remains an Issue in the Android Universe On March 29, #Apple released #iOS 11.3, the latest version of its mobile operating system iOS. While this was only a minor refresh of iOS 11 (iOS 12 will follow later this year), it still was accompanied by the usual growing pains, i.e. users complaining about bugs and other problems. While Apple would certainly prefer for its users not to have any complaints, the usual backlash after a new iOS version is released shows that its users are actually updating their devices, which is something that sets Apple’s mobile ecosystem apart from #Android. Whoever purchases a new iPhone can count on his device getting new software for at least a couple of years. Android users on the other hand are often stuck with the version that comes pre-installed with their device, as many manufacturers don’t bother rolling out Android updates to their users. As the following chart illustrates, 93% of iOS devices run some version of iOS 11 (originally released in September 2017) or iOS 10 (September 2016). Android’s latest version Oreo on the other hand is installed on just 1% of all active devices, while 4 in 10 devices run on a system that is more than three years old. As a consequence iOS app developers find a rather unified playing field while Android developers have to work with a deeply fragmented system. 🚀@PerspectiveIX Join us on Instagram: 📸http://prs.pctvix.co/InstaIX Which one do you use? 💙 iOS 💚 Android 🖤 Others