🦅 [ perspective ix ]

Social Platforms: they all look the same now The fact that all #SocialMedia platforms are starting to look the same points at the idea of some platforms are just features unless they evolve. For example, #Snapchat had to evolve from being a platform for ‘Stories’ to a camera/AR platform, otherwise, it had no chance against #Facebook & #Instagram Stories attack. Now, #Clubhouse has the same problem. It has turned into a feature that other platforms are just adding to their products — yes, you can call it copying too. 🦅@perspectiveix via Kaya Yurieff/The Information. 🔗https://bio.link/perspectiveix

​​🗞News Use Across Social Media Platforms in 2020 As #SocialMedia companies struggle to deal with misleading information on their platforms about the #USElection, the #COVID19 pandemic and more, a large portion of Americans continue to rely on these sites for news. About half of US adults (53%) say they get news from social media “often” or “sometimes,” and this use is spread out across a number of different sites, according to a Pew Research Center survey. Among 11 social media sites asked about as a regular source of news, #Facebook sits at the top, with about a third (36%) of Americans getting news there regularly. #YouTube comes next, with 23% of US adults regularly getting news there. #Twitter serves as a regular news source for 15% of US adults. Other social media sites are less likely to be regular news sources. About one-in-ten Americans or fewer report regularly getting news on #Instagram (11%), #Reddit (6%), #Snapchat (4%), #LinkedIn (4%), #TikTok (3%), #WhatsApp (3%), #Tumblr (1%) and #Twitch (1%). These lower percentages for news use are in some cases related to the fact that fewer Americans report using them at all, compared with the shares who use Facebook and YouTube. Read more on Pew Research Center. 🦅@perspectiveix

👻Snapchatters, anyof you here? Hi all, hope you're well and safe. Just a quick request: I've made this #SnapchatLens and it's gone kinda viral with over 800k views in almost 10 days! I'm hoping it hits 1 million views, so if you're on #Snapchat, give it a shot please, and share it with a friend — or myself: perspectiveix Here's the link to the lens: https://prs.pctvix.co/3572llK and here are the rest of them. Thank you!

📈TikTok’s US Adult Users Double Year-Over-Year Here are Age & Income Breakdowns #TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019. Read more on MarketingCharts. 🦅@perspectiveix

📱TikTok is the 3rd Favourite Social Platform Among US Teens When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player – #TikTok – has made its way onto the scene and is quickly becoming a favourite with teens. Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed. #Facebook#Twitter 🦅@perspectiveix via MarketingCharts. 👻add me on snapchat and also 📺watch the best of TikTok on Instagram!

❤️Ranking of Brand Intimacy During the Coronavirus Pandemic #Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place. 🗳Related Poll. #Facebook#Instagram#Pandora#Snapchat#Twitter#Airbnb#Uber 🦅@perspectiveix via Pulse.

📊TikTok is Making a Splash with the Youth #Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app. But, while Instagram leads in usage with this age group, the most recent Infinite Dial Report released by Edison Research and Triton Digital reveals that #TikTok is also making a splash with youth. New to the report this year, TikTok has done well in brand awareness, with nearly two-thirds (64%) of the more than 1,500 Americans (ages 12+) surveyed saying they are aware of the social media app. That said, only 11% are using the platform. And, although this pales in comparison to the usage of more established social media platforms like #Facebook (63%), Instagram (41%) and #Snapchat (31%), TikTok adoption has grown quickly since its release in the US in late 2017. 🦅@PerspectiveIX via MarketingCharts.

📊Top Social Media Apps Worldwide for February 2020 by Downloads #TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase. The countries with the most downloads of the app during this period were India 🇮🇳 at 41.3% of its total installs and Brazil 🇧🇷 at 8.6%. #Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019. The countries with the largest number of Facebook installs were India 🇮🇳 at 23.8%, followed by Brazil 🇧🇷 at 9%. #Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month. 🦅@PerspectiveIX via SensorTower.

📊Top Apps Worldwide for December 2019 by Downloads #WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%. #TikTok#Facebook#FacebookMessenger#Instagram#Snapchat#Netflix#YouTube 🦅@PerspectiveIX 📖 Read more on SensorTower.

​​💃U.S. users spend more than $23 million in TikTok since launch You can’t read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTok’s US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy. Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China 🇨🇳. Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US 🇺🇸 active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement. #Instagram#Snapchat 🦅@PerspectiveIX via Apptopia. 🤝Support PerspectiveIX.

📈The Real Story is Stories! And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance. 🦅@PerspectiveIX via Socialbakers. PS. 🎙@iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.

📉Facebook losing the battle for Customer Satisfaction Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018. Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%. After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit. #️⃣#Pinterest#Snapchat#Twitter#YouTube#Wikipedia#Instagram#LinkedIn#Tumblr 🦅@PerspectiveIX