FirstPass

According to ad platform Lefty, Hailey Bieber has been named the most influential beauty influencer of 2024, generating an impressive $2.2 billion in EMV. For those unfamiliar: EMV stands for Earned Media Value—it’s essentially a metric that quantifies the worth of organic media exposure. It reflects the value created purely through natural, unpaid mentions of a brand or influencer across media channels, capturing the impact of word-of-mouth and visibility without including any form of paid promotion. Let’s be honest—no surprise here. #beautyinfluencer#earnedmediavalue#haillebiber FirstPass