FirstPass

Editors have an unwritten rule: summer doesn’t start with a date on the calendar, but with the first outfit you slip into, ready to step out for morning coffee and not return until evening. This year, CHOUX’s latest drop takes full command of that moment. Among our favorites: lightweight cotton shirts and skirts (effortlessly cool and elegant, no matter the heat), the satin Cosmopolitan set, and of course, the dress boldly named Ciao, Bella! This season’s defining symbol? The daisy—inspired by Slim Aarons’ iconic imagery. The brand has printed it across tops and skirts, and as a gift with select new pieces, you’ll receive daisy-shaped charm keychains—a nod to endless inner summer. The collection is now available online and in CHOUX offline spaces. Some pieces are already in stock, others marked as soon!#CHOUXSummer#NewDrop#EndlessSummer FirstPass