FirstPass

Virgil Abloh, a teen in ‘90s Rockford, Illinois, shaped by East Coast hip-hop and skateboarding’s raw energy, redefined luxury fashion. Back then, skate culture was worlds apart from high fashion. In 2000, Supreme’s James Jebbia tried merging them with Louis Vuitton’s monogram, but a cease-and-desist killed the project. Years later, Virgil bridged the divide through his label Off-White, fusing street ethos with luxury. He brought community and inclusivity to the runway—a vision embraced early by his media-savvy peers. #OffWhite#StreetCulture#LuxuryFashion FirstPass