WhatsApp is now Facebook’s second-biggest property, followed by Facebook Messenger & Instagram!
#Facebook & #WhatsApp boasted record usership — 2.13 billion & 1.5 billion MAUs (monthly active users), respectively — according to Facebook’s Q4 earnings. That’s despite a small decline in the number of users in 🇺🇸 & 🇨🇦
WhatsApp is now bigger than #FacebookMessenger, its rival/sibling messaging app. It’s also far bigger than #Instagram. Facebook’s namesake app, of course, remains, on top.
🚀@PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
⏱60 Seconds on the Internet in 2021
According to data compiled by Lori Lewis and published on the site AllAccess, 60 seconds on the web in 2021 consist of more than 500 hours of content uploaded on #YouTube, 695,000 stories shared on #Instagram and nearly 70 million messages sent via #WhatsApp and #FacebookMessenger. That same internet minute also contains an incredible $1.6 million spent online.
🦅@perspectiveix via Statista.
🔗https://bio.link/perspectiveix
📰#iXDailyBrief
STAT
⚡️ Apps account for over 90% of internet time on smartphones and 77% of internet time on tablets. But this is slightly misleading, in that nearly half of app time occurs in an individual’s top app, and 90% in the top five. Moreover, some web time may be undercounted due to browsers embedded within apps. (Source: eMarketer)
INSIGHT
🐦 How Twitter Made The Tech World's Most Unlikely Comeback: prs.pctvix.co/2yynBT5 (See the chart below)
OTHER NEWS
📺#YouTube introduces channel memberships, merchandise and premieres: t.me/iXNews/28026
🐦#Twitter ‘smytes’ customers: t.me/iXNews/28030
🇪🇸#FacebookMessenger can now translate between Spanish and English: t.me/iXNews/28006
💣 NASA's Official near-earth object plan will look into nuking asteroids and other ‘planetary defense missions’: t.me/iXNews/27949
💵 Digital media companies chasing TV hope for carriage fees, but it’s no guarantee: prs.pctvix.co/2tu4fsy
—
☕️ If you like our channel, please support us with a coffee: prs.pctvix.co/2taiWBz
—
"Winners never quit, and quitters never win." ― Vince Lombardi
Have a fantastic weekend!
Ben, @iXNews
🤳Stories Usage Across Networks
In the last 2 years, #Snapchat has added 42 million uDo sers, while Facebook's Stories combined (meaning #Instagram, #FacebookMessenger, #WhatsApp and #Facebook) have added 1 billion.
🚀@PerspectiveIX via SocialBakers.
❓Do you share/watch stories on any of these platforms?
DIGITAL IN 2018 - Part 2
📈#WhatsApp and #FacebookMessenger both grew twice as fast as the core #Facebook platform though, with the number of people using each messenger app up by 30% YoY.
🗺 WhatsApp is now the top messenger app in 128 countries around the world, compared to Facebook Messenger’s 72.
🗺 There are now only 25 countries around the world where a Facebook-owned app isn’t the top messenger platform.
🗺#Telegram is the top messenger app in 3 countries:
🇮🇷 Iran
🇺🇿 Uzbekistan
🇪🇹 Ethiopia
🚀@PerspectiveIX
🌀 http://prs.pctvix.co/TelegramIX
Top Apps Worldwide for October 2019 by Downloads
#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.
🦅@PerspectiveIX via SensorTower.
🤝Support PerspectiveIX.
📱Top Apps Worldwide for Q1 2019 by Downloads
#WhatsApp topped the list with the most downloads last quarter with more than 223 million new installs. The full ranking of the top 10 most downloaded publishers is above. App download estimates are from Sensor Tower’s Store Intelligence platform.
#FacebookMessenger was the second best performing app by downloads worldwide in Q1 2019 with close to 209 million installs. The next highest performing app was #TikTok, followed by #Facebook and #Instagram.
The top 10 apps were the same as the previous quarter, with the top five all retaining their rankings from Q4 2018. Facebook once again had four of the top five apps. Video editing app Biugo and photo editing app PicsArt entered the top 20 apps worldwide for the first time in Q1. First-time users in India🇮🇳 helped both apps achieve new install highs in the quarter.
🚀@PerspectiveIX via SensorTower.
❗️ Don't know what TikTok is? Here's a taste of TikTok on Telegram!
Join now:https://t.me/TiikkTok
📱Q3 2018 Top Apps by Worldwide Downloads
Facebook’s #WhatsApp, #FacebookMessenger, and #Facebook maintained the top three spots in Q3 2018. Facebook had four of the top five non-game apps, with #Instagram as the No. 5 app.
#TikTok (formerly musical.ly in the US) downloads grew to 185 million in Q3 2018, up from 92 million in the previous quarter. It surpassed Instagram to take the fourth spot.
🚀@PerspectiveIX via SensorTower.
💌 Join Pulse Weekly Newsletter.
📲Top Non-Game Apps Worldwide for May 2019 by Downloads
The most downloaded non-game app worldwide for May 2019 was #WhatsApp with more than 64.7 million installs.
#FacebookMessenger was the second most installed non-game app worldwide last month with more than 60.7 million downloads. #Facebook, #TikTok, and #Snapchat made up the rest of the top five most installed non-game apps last month.
Snapchat’s dramatic ranking increase in May came as the result of a popular new gender swap filter added mid-month. The app’s first-time installs increased 2.5x month-over-month from 16.8 million in April to 41.5 million last month, bringing it into the top 10 for overall downloads at No. 5 and making it the most downloaded app on the App Store. It had ranked No. 11 overall and No. 13 on the App Store in April.
🔗 Read more on SensorTower.
🚀@PerspectiveIX
📡Pulse: Every Sunday.
📱Top Apps Worldwide for March 2020 by Downloads
#TikTok was the most downloaded non-game app worldwide for March 2020 with more than 115.2 million installs, which represented a 98.4% increase from March 2019.
The countries with the most installs of the app during this period were India 🇮🇳 at 29.5% of its total downloads and Brazil 🇧🇷 at 9.4%.
#WhatsApp was the second most installed non-game app worldwide last month with close to 76.3 million installs, which represented a 7.7% increase from March 2019.
The countries with the largest number of #WhatsApp installs were India 🇮🇳 at 33.4%, followed by Brazil 🇧🇷 at 8.5%. #ZOOM, #Facebook, and #FacebookMessenger rounded out the top five most installed non-game apps worldwide for the month.
🦅@PerspectiveIX via SensorTower.
🤫The Rise of Dark Social
There’s no shortage of discussion around the decline of sharing on #SocialMedia. But it’s not that users are sharing less, they’re sharing differently.
Social media feeds have become overcrowded with content, and consumers are privacy-aware more than ever.
Both these factors are contributing to the rise of a not-so-new space: #DarkSocial. Dark Social means private messaging apps, SMS or emails.
Based on a research by GlobalWebIndex, in UK and US, when consumers have something to share, they’re more likely to head to dark social channels to do so (63%) rather than open social media platforms (54%). What’s even more revealing is that around 20% share only via these channels, with #WhatsApp and #FacebookMessenger the go-to services.
🚀@PerspectiveIX via GlobalWebIndex.
📊Top Apps Worldwide for December 2019 by Downloads
#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%.
#TikTok#Facebook#FacebookMessenger#Instagram#Snapchat#Netflix#YouTube
🦅@PerspectiveIX
📖 Read more on SensorTower.