🦅 [ perspective ix ]

📊 Gen Z is Still on Facebook Think you cannot target #GenZ on #Facebook? Think again! Socialbakers' data shows that this generation is giving brands as much love as #Millennials! 🚀@PerspectiveIX via Socialbakers.

​​⚡️Generation Z & Their Love for Aesthetic Boards #GenZ is often referred to as one of the most unique, values-driven generations. They see identity as fluid and care about social impact, with 56% considering themselves socially conscious, according to #Pinterest. There are over 37 million aesthetic related boards on Pinterest, with Gen Z’ers searching for “aesthetic” 447% more than #Millennials. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity. - Witch Aesthetic +281%, 3.1X more than millennials - Grunge Aesthetic +262%, 6.3X more than millennials - Love Aesthetic +351%, 2.6X more than millennials - Art Aesthetic +353%, searching 3.3X more than millennials - Writing Aesthetic +241%, searching 7.0X more than millennials As Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions. ❗️Generation Z or Gen Z, also known by a number of other names, is the demographic cohort after the Millennials. There are no precise dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years. There is little consensus regarding ending birth years. 🚀@PerspectiveIX via Pinterest . ❓When were you born?

​​🤳The Story of Stories According to a VidMob survey conducted among a thousand 16-24-year-olds in the US, #Snapchat (73%) edges #Instagram (70%) for consumption of Stories. However, the gap in #GenZ's content creation for Stories is a lot bigger on these platforms where Snapchat (58%) is way ahead of Instagram (39%). For #Millennials, however, the story is a bit different. According to the accompanying survey of a thousand 25-34-year-olds, they seem to prefer Instagram (58%) instead of Snapchat (53%) for story consumption. But just like their younger counterparts, Snapchat (34%) is their platform of choice when it comes to creating stories compared to Instagram (31%) or #Facebook (20%). 🚀@PerspectiveIX via MarketingCharts: prs.pctvix.co/2MTD6e9 ❓Where do YOU WATCH Stories?

👦👧Generation Z will outnumber Millennials by 2019 And 40% of #GenZ consider working wifi more important than working bathrooms 😐 🚀@PerspectiveIX via WEF ❓Which one do YOU consider more important?