🦅 [ perspective ix ]

📺Media Landscape Who owns everything in Big #Media: Distributors, content companies & internet video companies by market cap and their main lines of business. ❗️#Netflix: Feb 2018 → Apr 2018 → May 2018 → Jan 2021 👉🏻Market Cap: $95B → $137B → $144B → $226B 👉🏻Subscribers: 104M → 125M → 125M → 195M 🦅@perspectiveix

​​🔝World’s 10 Most Valuable Brands in 2020 For the eighth year running, #Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like #Amazon, #Microsoft and #Google, according to Interbrand’s latest annual rankings. Although there has been some shifting around in positions, all of the brands in the top 10 last year remained there this year. Of the 43% of brands that benefited from a lift in value this year, #Amazon (60%) and #Microsoft (53%) were the fastest risers. #Spotify also had a significant increase, up 52% to $8.4 billion (#70). Other fast-risers this year include: - #Netflix: +41% to $12.7 billion (#41); - #Adobe: +41% to $18.2 billion (#27); - #PayPal: +38% to $10.5 billion (#60); - #Apple: +38% to $323 billion (#1); and - #Salesforce: +34% to $10.8 billion (#58). This year, five brands dropped off the top 100 list, making room for five new entrants. One of those new entrants is #Instagram, which makes its debut to the list at #19 with a brand value of $26.1 billion. #YouTube (#30) joins Instagram on the list of new entrants with a brand value of $17.3 billion. Both of these brands are also favorites among social media marketers. The remaining three new entrants are: - #Tesla (#40; $12.8 billion); - #JohnnieWalker (#98; $4.6 billion); and - #Zoom (#100; $4.5 billion) Download the full report here. 🦅@perspectiveix

​​📺Netflix Sees Unprecedented Growth Amid Pandemic While no one in their right mind would wish for a global health emergency/economic crisis, it’s hard to make a list of companies that might profit from the current situation and not have #Netflix on that list. A global crisis that forces people to stay home for weeks? Movie theaters, bars, restaurants, and gyms shuttered? No live sports on TV? What else are people supposed to do but cuddle up and watch Tiger King? Netflix’s latest quarterly results seem to confirm that notion, as the streaming giant added more paid subscribers over the past six months than ever before in its history. Nearly 16 million people signed up for the service in the first quarter alone, with another 10 million subscribers added by the end of June. That brings Netflix's global paid memberships to 193 million, up 26 million since the beginning of 2020. To add some perspective, Netflix added just 12 million subscribers in the first half of 2019 and less than 28 million in the entire year. Read more on Statista. 🦅@perspectiveix

📊How Tech Companies Impact Society The Verge Tech Survey 2020 Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. They’re more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect. 𝕭𝖊𝖓 🦅@PerspectiveIX via the Verge.

📺 Video Streaming Stats from Nielsen A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The Nielsen report notes that 60% of Americans subscribe to more than one paid #VideoStreaming service. Better still—especially for platforms entering the streaming market—is that 93% of U.S. consumers say they will either increase or keep their existing streaming services. #Netflix#Hulu#Amazon#YouTube 📡 Read more on Pulse 77. 🦅@PerspectiveIX

📊Top Apps Worldwide for December 2019 by Downloads #WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India 🇮🇳 at 32% of its total downloads and Brazil 🇧🇷 at 9%. #TikTok#Facebook#FacebookMessenger#Instagram#Snapchat#Netflix#YouTube 🦅@PerspectiveIX 📖 Read more on SensorTower.

📱Top Grossing iOS Categories in Q1 2019 Entertainment apps are where consumers are easily convinced to spend their hard earned money. Apps like #Netflix, #Hulu, OZEE, Hotstar provide us entertainment when we're bored or traveling. That this category sits up top is likely not surprising. #iOS#Android#Smartphone 🚀@PerspectiveIX via Apptopia.

🤯Tech Companies’ Market Capitalisation Over the Last 23 Years Fascinating to see how quickly growing companies in tech have been able to join the top. Keep an on on #Apple#Microsoft#Amazon#Google#Facebook and #Netflix... 🚀@PerspectiveIX via Lionel Page.

📺Netflix Growth Number of #Netflix subscribers from 2008 to 2018 🚀@PerspectiveIX

📺YouTube is Responsible for 37% of All Mobile Internet Traffic A new report by Sandvine has revealed the applications responsible for the most downstream mobile traffic in the world. Underlining the popularity of streaming services, #YouTube accounts for the most megabytes with 37 percent - an awfully long way ahead of second-placed #Facebook with 8.4 percent and #Snapchat with 8.3 percent. #Netflix, which accounts for the most internet traffic overall, only manages 2.4 percent when it comes to mobile. 🚀@PerspectiveIX via Statista.

📺Who's watching? #Netflix 🚀@PerspectiveIX via reddit/u/ethanrofe.

​​📺 Competing for Consumer Attention The pressure on linear TV isn’t just coming from streaming services such as #Netflix and #Hulu. Both are part of a wider competition for the consumer’s free time with other media formats. Consumers are now clocking up an average of around 2:20 hours per day on #SocialMedia, rising to around 3 hours among 16-24s. Online and print press, games consoles, music streaming and broadcast radio collectively constitute around 5 hours of a consumer’s day. That’s not including the hour and a quarter spent watching online #TV, and the 6 ¾ hours spent online more broadly on a daily basis. Consumer attention in this crowded environment has become harder to maintain. Linear TV, does however, have a lot to boast about here. With the exception of social media, linear TV captures the largest share of daily media time among consumers, standing at 18%, significantly above online TV’s 12%. And considering social media engagement happens frequently throughout the day whereas TV engagement is mostly in long durations, that’s an impressive feat. 🚀@PerspectiveIX via GlobalWebIndex.