🦅 [ perspective ix ]

❤️Ranking of Brand Intimacy During the Coronavirus Pandemic #Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place. 🗳Related Poll. #Facebook#Instagram#Pandora#Snapchat#Twitter#Airbnb#Uber 🦅@perspectiveix via Pulse.

​​🎧Which Music Streaming Services? According to Verto Analytics, so-called Music Lovers, the top 20% of all US 🇺🇸 adults (ages 18+), based on the amount of time they spend per month online with #music brands and content, love Spotify. #Spotify has a 48% reach among Music Lovers, who engage in an average of 124 sessions per month with the brand. #Pandora Radio (recently acquired by SiriusXM for $3.5 billion) comes in second, with a 43.5% reach. Music Lovers rack up an average of 81 sessions per month engaging with Pandora Radio. #Apple's iTunes comes in third with a 42% reach, and an average of 35 sessions per month. 🚀@PerspectiveIX via VertoAnalytics.

​​🎶Music Industry Streaming Revenues Revenues from streaming #Music grew 28% YoY to $3.4 billion for the first half of 2018. This broad category includes revenues from subscription services (such as paid versions of #Spotify, #AppleMusic, #Amazon, #TIDAL, and others), digital and customized radio services (like #Pandora, #SiriusXM, and other Internet radio), and ad-supported on-demand streaming services (such as #YouTube, #Vevo, and ad-supported Spotify). The overwhelming majority of the industry’s revenue growth during the period came from streaming music. Paid subscriptions have become the biggest format for music by revenue. Year-over-year growth of 33% brought total subscription revenues to $2.5 billion. So ¾ of recording industry revenue came from streaming, and ¾ of that from paid subscriptions. Despite far few users, subscription streaming vastly out performed ad-supported revenues. 🚀@PerspectiveIX via RIAA (PDF). ❓Which one do you prefer?

​​🎶Spotify vs. Apple Music Which Streaming Music Service do Music Lovers Love? Stickiness is how Verto measures a given app or website’s audience engagement; the higher the stickiness rating (as a percentage), the more engaging (or stickier) a streaming music service is, indicating which services Music Lovers listen to on a regular (even daily) basis. The stickiest streaming music services among Music Lovers are, unsurprisingly, also some of the most popular among the general population. - #Spotify (49% stickiness rating) - #Pandora Radio (38% stickiness rating) - TuneIn Radio (31% stickiness rating) 🚀@PerspectiveIX via VertoAnalytics. ❓What's your favourite music streaming service?

​​🎶Music in the Day in the Life of a Music Lover A breakdown of Music Lovers activity based on streaming music service and screen reveals: - On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services. - On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services. 🚀@PerspectiveIX 📖 via VertoAnalytics: prs.pctvix.co/2OxkPk9