🦅 [ perspective ix ]

⌚️Smartwatch Market 2Q21 The global #smartwatch market grew 27% YoY in Q2, per Counterpoint Research. Obviously, #Apple remains on top, but its market share did slip from 30.1% in Q2 2020 to 28% today. Meanwhile, #Samsung saw its slice of the pie expand from 6.8% to 7.6%—an upward trend that could continue thanks to its newly unveiled #GalaxyWatch 4, made in partnership with #Google. All Credits: Counterpoint Research 🦅@iXDaily x @perspectiveix

​​⌚️Smart Devices Are Eating the Accessible Watches Market (under £500) - While luxury’s moat remains, watchmakers have struggled to build hype for accessibly priced timepieces as consumers increasingly abandon them for smart devices. - Popular upstart brands like Mvmt and Daniel Wellington signal that success in this price category is possible with the right marketing. - Brands need to focus on their history and heritage: reissues of iconic watches like the original G-Shock have performed well with consumers. A drop in demand for cheaper watches is causing trouble for Switzerland’s manufacturing base and Swiss watch companies specialising in watches under £500. Since 2015, the number of Swiss watches being exported has declined by a third, per the Federation of the Swiss Watch Industry, and most of that shrinkage has been in watches that cost under 200 CHF (£164). Exports are approaching the lows seen in the mid-1980s when Japanese quartz technology brought a raft of cheaper competitors for established brands. #smartwatch 𝕭𝖊𝖓 🦅@PerspectiveIX via VogueBusiness.

​​⌚️Apple vs Samsung: The Smart Watch Edition Based on IDC estimates, #Samsung has a lot of ground to make up if it wants to challenge #Apple’s dominant position in the #smartwatch market. In 2017, the Cupertino-based company shipped 17.7 million watches compared to Samsung’s 3.6 million. 🚀@PerspectiveIX 📖 via Statista: prs.pctvix.co/2Ou1tfC ❓ Do you own a smartwatch?

Comparing #Smartwatch & #Smartphone usage. 🚀@PerspectiveIX Which one do you own? 📱 Smartphone ⌚️ Smartwatch 👍🏻 Both 👎🏻 Neither

Something is happening... in case it wasn’t clear... #Smartphone#SmartWatch 🚀@PerspectiveIX 👻http://prs.pctvix.co/SnapchatIX Do you own a Smart Watch? 👍 Yes 👎 No