🦅 [ perspective ix ]

💰Amazon Challenges Ad Duopoly According to a new eMarketer report, digital ad spending in the United States will exceed traditional media spending, e.g. TV, print and radio ads, for the first this year. Boosted by the ongoing mobile #advertising boom, digital ad spending is expected to grow 19 percent to $129 billion in 2019. While the digital ad market is still dominated by #Google and #Facebook, who account for roughly 60 percent of total spending, a third company is challenging the de-facto duopoly of the world’s largest search and social media companies. Online retail behemoth #Amazon has quietly built a billion-dollar ad business which is growing at a rate of 50 percent per year. 🚀@PerspectiveIX via Statista.

​​🤳Stickiest Social Media Platforms While #Snapchat may lack #Facebook’s massive user numbers, its efforts to create an engaging app continue to show signs of success. While Facebook’s 69% stickiness still tops the list, Snapchat racks of a 43% stickiness rating, placing it comfortably ahead of larger competitors like #Google Hangouts (37% stickiness) and #Instagram (35% stickiness). ❗️Stickiness is Verto’s measure of user engagement, comparing daily users to monthly users. 🚀@PerspectiveIX via VertoAnalytics. ❓Among these platforms, Which one do you prefer?

​​🔍The War of Search Engines Nearly 30 million searches are entered every day in the search box of #DuckDuckGo. Unlike #Google, this search engine does not collect user data and does not use personalised advertising. This, and probably the steadily growing list of data scandals has been assisting a sustained upward trend for the past few years. In 2015, the milestone of ten million searches in one day was cracked for the first time. Two years later, it was already 20 million and in October 2018 it is almost at 30 million. Nevertheless, compared to Google, these are still very small figures - according to TechCrunch, the search giant handles at least 3 billion search requests a day. 🚀@PerspectiveIX via Statista. ❓Have you ever used DockDockGo?

​​💰 The Future of Google's Revenue #Google introduced several new products at its big hardware event on Tuesday. Among the devices were the new Pixel 3 phones, a new tablet called Pixel Slate and a smart home device called Google Home Hub. While Google’s hardware ambitions are still limited and widely considered a means to an end (which is to collect more data and sell more advertising), the range of the company’s products and services has widened significantly over the years (with companies such as Access, Calico, CapitalG, GV, Nest, Verily, #Waymo and X). #Google’s many side-activities have steadily grown over the years and in 2017, the company’s non-advertising revenue reached $15.5 billion, up from just $667 million in 2008. More importantly though, the percentage of Google’s revenue that didn’t come from advertising sales grew from 3.1% in 2008 to 14% last year, indicating that the search giant can no longer be considered a one trick pony. 🚀@PerspectiveIX via Statista. ❓Do you own any Google-made hardware/device?

🎂Google's 20th Birthday #Google's video Doodle takes a stroll down memory lane by exploring popular searches all over the world throughout the last two decades. 🚀@PerspectiveIX

​​🤖Android's Dominance Ten years ago, on September 23, 2008, the T-Mobile G1 made its debut, marking the birth hour of #Android. More than a year after #Apple had released the first #iPhone, Android’s debut wasn’t as spectacular and, as opposed to the iPhone, the first Android device still had a physical keyboard. But #Google’s open approach to building a mobile platform quickly proved to be successful and it took less than three years for Android to become the number 1 platform in the booming smartphone market. 🚀@PerspectiveIX via Statista. ❓Which mobile OS do you mainly use?

​​🎂10 Years of Google Chrome #GoogleChrome turned 10 on Sunday, and according to its Twitter, we should be expecting a surprise today. Meanwhile, let's take a look at #Chrome's path to browser market domination: 2008 ⇢ 0.3% 2018 ⇢ 60% Also, since 2012, #Google Chrome has become the world's most popular browser. Here's the list of its predecessors as the world's number one most popular browser since 1990: 1990 ⇢ WorldWideWeb 1993 ⇢ NCSA Mosaic 1995 ⇢ Netscape 1999 ⇢ Internet Explorer 2012 ⇢ Google Chrome 🚀@PerspectiveIX 💌 Join Pulse: Our Weekly Newsletter ❓ Is Chrome your default desktop browser?

​​🗣The State of Chinese Voice Assistants China is the second-largest consumer market in the world, hitting $4.3T in consumer expenditure in 2016 alone (for reference, the US ranked first with $12.5T, and Japan third with $2.7T). The Chinese smart home market will reach nearly $23B in 2018, according to Juniper Research. #SmartSpeakers and #AI voice assistants are becoming an integral part of that. Now that smart speakers are becoming commonplace, the early entrant, #Amazon, is losing its market share — and not just to its rival #Google, but to newer players emerging in China. 🚀@PerspectiveIX via CBInsights. ❓ Do you own a smart speaker?

​​🎶Music in the Day in the Life of a Music Lover A breakdown of Music Lovers activity based on streaming music service and screen reveals: - On smartphones, #Google Play Music, #AppleMusic, #Pandora Radio, and #Spotify are the most popular streaming music services. - On PCs, Spotify, Zune, #iTunes, and Pandora Radio are the most popular streaming music services. 🚀@PerspectiveIX 📖 via VertoAnalytics: prs.pctvix.co/2OxkPk9

​​📰#iXDailyBrief STAT ⚡️ Only about 2% of the people with devices that use Amazon’s Alexa intelligent assistant — mostly Amazon’s own Echo line of speakers — have made a purchase with their voices so far in 2018 (Source: The Information) More on this later on today's #BigThought INSIGHT 🎼 The definitive timeline of #Spotify’s critic-defying journey to rule music: prs.pctvix.co/2KE3H9Q OTHER NEWS 🥧#Android 9 Pie is available for Google Pixel phones, but some key features won’t ship until the fall: t.me/iXNews/30913 👩‍⚕️#Google plans to roll out digital wellness features in Pie but #Apple’s already got ’em: t.me/iXNews/30933 🚖 India’s Uber rival Ola is headed Europe with ride-hailing launch in the UK: t.me/iXNews/30952 💳#Facebook wants financial data from America’s largest banks: t.me/iXNews/30919 (but they're denying it: prs.pctvix.co/2KzFxNG) — Got a question? Feedback? Suggestion? Get in touch: @iXContactBot ❓ Have you tried iX Alien Snapchat lens? Ben, @iXNews

​​🇬🇧Britain's favourite websites That #Google affiliated webpages have been visited by nearly 100 percent of all Britons with an online connection comes as no surprise. However, websites of the Wikimedia Foundation, only seem to be known by every second British citizen. The most visited native British sites are BBC related webpages, some 86 percent have visited one of their internet presences. 🚀@PerspectiveIX 📖 via Statista: prs.pctvix.co/2KvIZJe

📰#iXDailyBrief STAT ⚡️ Snapchat usage and engagement has gone down 15-40% since the release of Instagram Stories. Top creators used to get around 330,000 views per day on Snapchat in 2015 up until June 2016. Nowadays, they only get around 205,000 to 250,000 views per day. (Source: TechCrunch) INSIGHT 🎾 How Wimbledon is using #AI to enhance the fan experience: prs.pctvix.co/2mdR3EY OTHER NEWS 💻 Google’s #Chrome desktop browser is about to receive a major facelift: prs.pctvix.co/2mahE5D 🌱 This sun-chasing robot looks after the plant on its head: t.me/iXNews/29209 🔥#Google introduces machine learning ad tools and brands are hot for them: 👁#Xbox One is getting Dolby Vision support: t.me/iXNews/29203 💤 Casper opens a storefront for $25 naps: t.me/iXNews/29191 🌃#Facebook testing #AR ads in the News Feed and new tool to help brands create video ads: prs.pctvix.co/2mdjS4a 🔎 Dirt Protocol raises $3M for a decentralized, #blockchain-based approach to information vetting: t.me/iXNews/29189 — "Success is not final; failure is not fatal: It is the courage to continue that counts." — Winston S. Churchill Have great day! Ben, @iXNews